We create AI-powered synthetic audiences that instantly simulate how real people will respond to your products, messages, and campaigns - giving you access to instant insights.
Location: United Kingdom
Total raised: $14.03M
Investors 1
| Date | Name | Website |
| 04.05.2024 | Mercuri | mercuri.vc |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 16.02.2026 | Pre-Seed | $14.03M | Mercuri |
Mentions in press and media 8
| Date | Title | Description |
| 16.02.2026 | Electric Twin Secures $14M for AI Audience Revolution | Electric Twin, an AI innovator, secured $14M. The platform builds synthetic audiences. It simulates human behavior. Companies gain rapid, accurate market insights. This revolutionizes decision-making. Global expansion and advanced AI develo... |
| 16.02.2026 | Electric Twin: Synthetic Audience AI Platform Secures $14 Million In Funding | Electric Twin, a London-based synthetic audience AI platform, has raised $14 million in funding to accelerate product development and global expansion. The round includes a previously undisclosed $4 million pre-seed investment and a newly a... |
| 12.02.2026 | Electric Twin expands AI audience platform with $14M round | Electric Twin, an AI platform developing synthetic audience models designed to simulate real-world human thinking and behaviour, has raised $14 million in funding. The total includes a $10 million round led by Atomico, with participation fr... |
| 12.02.2026 | Electric Twin Raises $14M in Pre-Seed and Seed Funding | Electric Twin, a London, UK-based provider of an AI platform building synthetic audiences, raised $10M in Seed funding. The round was led by Atomico, LocalGlobe, Mercuri and Samos Investments, and joined by angels including: Marc Andreessen... |
| 12.02.2026 | UK government adviser and military commander land €12 million to scale Electric Twin’s synthetic audience platform | London’s Electric Twin, an AI platform building synthetic audiences that model how people think and behave in real life, is announcing that it has raised €12 million ($14 million) to fuel their global expansion and support continued develop... |
| 15.01.2026 | Alex Cooper: Why I started an AI company after 20 years in the army | Alex Cooper left the City to enlist in the army. Now he’s back as CEO of his own AI company Electric Twin. He tells us why in Square Mile and Me As teenagers, a friend and I demolished an old pig shed that the owner needed clearing before b... |
| 03.10.2025 | Future Tested First Dr Ben Warner is co-founder of Electric Twin and helped shape COVID policy in Downing Street. Now he's building AI tools that let leaders simulate the future - before making a sing... | In the world of leadership, timing is everything. Make the right decision too late, and it can feel like no decision at all. Make it too early - without data or foresight - and it risks being disastrously wrong. During the COVID-19 pandemic... |
| - | Electric Twin | “Electric Twin - Synthetic Audiences for Instant Consumer Insights” |