Mercuri (formerly GMG Ventures) is a London-based early stage venture capital firm that leads seed stage funding rounds for UK startups at the rapidly changing intersection of the media and technology sectors. Mercuri’s sector expertise enables it to support exceptional founders building technology-enabled products for the new age of enterprise and the digital lifestyle of consumers. Mercuri’s second fund, but first multi-LP fund, will focus investment into four specific areas - the creation, distribution, consumption, and monetisation of content and data. Investment targets B2B startups set to enhance the way in which we communicate and engage in a professional and personal context. The fund aims to make up to eight new investments a year. Mercuri is a certified B Corp and the co-founder of VentureESG, and invests in portfolio companies that share its values through a commitment to robust data policies and safe, transparent AI. We are actively deploying our second fund: pitch@mercuri.vc Our current portfolio can be found at www.mercuri.vc/portfolio
Location: United Kingdom, England, London
Employees: 1-10
Founded date: 2017
Investment Type: Venture Capital
Investment Stage: Pre-Seed; Seed; Series A
Portfolio 42
| Date | Name | Website | Total Raised | Location |
| 11.02.2026 | Mozart AI | mozartai.com | $6M | United Sta... |
| 01.12.2025 | Minitap | minitap.ai | $4.1M | United Sta... |
| 25.11.2025 | getmozart.ai | - | - | |
| 31.10.2025 | Wonder Stu... | wonderstudios.com | $2.95M | - |
| 02.10.2025 | GVTLabs | gvtlabs.com | - | - |
| 24.09.2025 | Signal AI | signal-ai.com | $240.48M | United Kin... |
| 02.08.2025 | Gibran | gibran.ai | - | - |
| 02.08.2025 | Pinnacle | pinnacle.co | - | - |
| 02.08.2025 | Amble | amble.app | - | - |
| 12.05.2025 | Human Nati... | humannative.ai | $3.58M | United Kin... |
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Mentions in press and media 18
| Date | Title | Description |
| 17.02.2026 | AI Reshapes Sound: Mozart AI Secures $6M Funding Wave | Mozart AI secured $6 million in seed funding. This propels its generative AI music creation platform forward. The company’s innovative tools empower artists globally, from casual creators to professional producers. Users craft original song... |
| 16.02.2026 | Electric Twin Secures $14M for AI Audience Revolution | Electric Twin, an AI innovator, secured $14M. The platform builds synthetic audiences. It simulates human behavior. Companies gain rapid, accurate market insights. This revolutionizes decision-making. Global expansion and advanced AI develo... |
| 12.02.2026 | Electric Twin expands AI audience platform with $14M round | Electric Twin, an AI platform developing synthetic audience models designed to simulate real-world human thinking and behaviour, has raised $14 million in funding. The total includes a $10 million round led by Atomico, with participation fr... |
| 12.02.2026 | Electric Twin Raises $14M in Pre-Seed and Seed Funding | Electric Twin, a London, UK-based provider of an AI platform building synthetic audiences, raised $10M in Seed funding. The round was led by Atomico, LocalGlobe, Mercuri and Samos Investments, and joined by angels including: Marc Andreessen... |
| 12.02.2026 | UK government adviser and military commander land €12 million to scale Electric Twin’s synthetic audience platform | London’s Electric Twin, an AI platform building synthetic audiences that model how people think and behave in real life, is announcing that it has raised €12 million ($14 million) to fuel their global expansion and support continued develop... |
| 11.02.2026 | Mozart AI secures $6M to develop AI tools for music creation | London-based Mozart AI has raised $6 million in an oversubscribed seed funding round led by Balderton Capital. The round included participation from Mercuri, EWOR, Kevin Hartz, Charles Ferguson, and Emery Wells, alongside existing investors... |
| 17.01.2026 | Cloudflare Forges New AI Data Economy with Human Native Acquisition | Cloudflare now owns Human Native. This acquisition strategically reshapes the AI data landscape. Human Native operates as an AI data marketplace. It connects content creators directly with AI developers. Cloudflare's move empowers creators.... |
| 16.01.2026 | Cloudflare Strengthens Content Offering to AI Companies with Acquisition of Human Native | Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced it has acquired Human Native, an AI data marketplace that connects creators and AI developers. The acquisition will make it easier and faster for AI devel... |
| 15.01.2026 | Cloudflare Acquires Human Native | Cloudflare, Inc. (NYSE: NET), a San Francisco, CA-based connectivity cloud company, acquired Human Native, an AI data marketplace that connects creators and AI developers. The amount of the deal was not disclosed. The acquisition will enabl... |
| 05.12.2025 | Minitap Raises $4.1M to Revolutionize Mobile App Development with AI | Minitap secured $4.1M in seed funding. Their AI platform accelerates mobile development. It aims to close the gap between web and mobile development speeds. Minitap uses AI to code, test, debug, and deploy autonomously. **Minitap: The Futur... |
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