Upwave is the Brand Intelligence Platform. Upwave makes brand marketing more impactful.
Upwave plans, measures, and optimizes brand marketing. Upwave is the only brand intelligence platform that provides customers
- Scale: Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers
- Real-time brand insights: Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform
- Optimization: Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact
Our customers are Fortune 500 companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies measuring and optimizing digital campaigns for their customers.
We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).
Upwave plans, measures, and optimizes brand marketing. Upwave is the only brand intelligence platform that provides customers
- Scale: Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers
- Real-time brand insights: Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform
- Optimization: Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact
Our customers are Fortune 500 companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies measuring and optimizing digital campaigns for their customers.
We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).
Location: United States, California, San Francisco
Employees: 51-200
Total raised: $14M
Founded date: 2012
Investors 5
| Date | Name | Website |
| 24.09.2020 | Conductive... | conductive... |
| 21.09.2020 | Y Combinat... | ycombinato... |
| - | Vitalize V... | vitalize.v... |
| 26.09.2020 | Ridge Vent... | ridge.vc |
| 08.06.2021 | Initialize... | initialize... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 26.07.2018 | Series B | $14M | Conductive... |
Mentions in press and media 5
| Date | Title | Description |
| 25.07.2025 | Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting | Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This stra... |
| 04.11.2024 | Navigating the Future of Digital Advertising: Innovations and Insights | The digital advertising landscape is a constantly shifting terrain. Companies are adapting, innovating, and evolving to meet the demands of a more privacy-conscious audience. Recent developments from Upwave and Mediavine illustrate this dyn... |
| 30.10.2024 | Upwave Announces Addition of Dan Robbins to its Advisory Program | Upwave, the leading analytics platform for brand advertising, today announces the appointment of Dan Robbins to its Advisory Program. Robbins, formerly the Vice President of Business Marketing & Partner Solutions at Roku, brings a wealt... |
| 11.09.2023 | Nielsen Backtracks On Including Amazon Data To Thursday Night Football | Last month Nielsen announced plans to incorporate first-party data from Amazon to their national ... [+] ratings service. Other networks that carry NFL slammed the decision. A few weeks later Nielsen reversed its decision. (Photo by Jon Kop... |
| 19.01.2023 | Upwave Announces Strategic Partnership With Tremor Video To Efficiently Measure And Maximize Brand Advertising | Tremor Video Measured Close to 100 Campaigns in 2022 on the Upwave Platform, Ensuring Best-in-Class Accuracy and Tracking with Automated Features Upwave, the leading analytics platform for brand advertising, announced a new strategic partne... |