Tracer accelerates Brand Success for the world’s most-loved brands, including four of the top five most valuable global businesses.
In today’s landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe.
The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions.
Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields rapid infringement detection with market-leading accuracy and faster time to enforcement.
In today’s landscape of highly sophisticated digital threats and hyper-competition, the stakes have never been higher for businesses to identify risks and opportunities across the evolving digital universe.
The Tracer Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions.
Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields rapid infringement detection with market-leading accuracy and faster time to enforcement.
Location: United States
Employees: 51-200
Founded date: 2011
Investors 2
| Date | Name | Website |
| 22.11.2022 | Baird Capi... | bairdcapit... |
| 01.04.2025 | Multiplier... | multiplier... |
Mentions in press and media 3
| Date | Title | Description |
| 12.02.2026 | Microsoft’s AI-Powered Copyright Bots Fucked Up And Got An Innocent Game Delisted From Steam | At some point, we, as a society, are going to realize that farming copyright enforcement out to bots and AI-driven robocops is not the way to go, but today is not that day. Long before AI became the buzzword it is today, large companies hav... |
| 18.11.2022 | Brand Protection Leader Appdetex Rebrands to Tracer and Announces Next-generation Tracer Platform | Tracer Uses Human-in-the-Loop AI to Trace, Analyze and Mitigate Brand Risks and Combat Rampant Brand-related Fraud Across Web2 and Web3 Appdetex announced the company’s rebrand to Tracer and launched the next generation of its flagship Trac... |
| 15.11.2022 | Baird Capital Portfolio Company ‘Appdetex’ Rebrands as ‘Tracer’ | Today, Baird Capital portfolio company ‘Appdetex’ announced its formal rebranding to ‘Tracer.’ |