The Better Cat is a DTC brand aiming to define cat nutrition. Our mission is to make the world a better, kinder place for animals.
We make cat food great again. Our focus is on fresh, innovative and more sustainable ingredients - while leaving out all the nasties.
We are a German pet food start-up, founded in 2022 and based out of Hamburg and Berlin. Our company is backed by FoodLabs, one of Europe’s most active early stage investors in the food space, with a pre-seed investment.
Coming soon.
https://www.instagram.com/the.better.cat/
https://www.facebook.com/thebettercatfood
We make cat food great again. Our focus is on fresh, innovative and more sustainable ingredients - while leaving out all the nasties.
We are a German pet food start-up, founded in 2022 and based out of Hamburg and Berlin. Our company is backed by FoodLabs, one of Europe’s most active early stage investors in the food space, with a pre-seed investment.
Coming soon.
https://www.instagram.com/the.better.cat/
https://www.facebook.com/thebettercatfood
Location: Germany, Berlin
Employees: 1-10
Founded date: 2022
Investors 1
| Date | Name | Website |
| 07.12.2022 | FoodLabs | foodlabs.c... |
Mentions in press and media 5
| Date | Title | Description |
| 29.01.2024 | PetTech-Startups, die eine große Zukunft vor sich haben | Mit dem kleinen Wörtchen PetTech macht derzeit ein neues Schlagwort die Runde in der deutschen Startup-Szene! Im jungen Segment dreht sich alles um Technologien, Dienstleistungen und Angebote für Haustiere und deren Besitzerinnen und Besitz... |
| 25.05.2023 | 8 erntefrische Food-Startups, auf die sich ein Blick lohnt | deutsche-startups.de präsentiert heute wieder einmal einige junge Food-Startups, die zuletzt, also in den vergangenen Wochen und Monaten, an den Start gegangen sind. Sowie Firmen, die vor kurzem aus dem Stealth-Mode erwacht sind. Übrigens: ... |
| 04.04.2023 | Human-grade cat food brand raises $19 million | NEW YORK — Smalls, a direct-to-consumer cat food brand, has raised $19 million in its most recent funding round. Launched in 2017, Smalls seeks to change the way people feed their cats by offering high-protein, human-grade fresh formulas. P... |
| 28.03.2023 | Cat Food Brand Smalls Raises $19 Million To Expand Its Feline-Focused Mission | Smalls Smalls |
| 12.01.2023 | German cat food company launches to ‘define cat nutrition’ | BERLIN — When shopping for pet food, treats and supplements, consumers have a wealth of options to choose from. Whether pet parents are seeking products that boast new, innovative formats, functional ingredients to address specific health i... |