Welcome to SEA's largest circular fashion platform. Subscribe to your very own infinite wardrobe and wear designer clothing and bags, starting from just $89 a month, or give secondhand pieces a second life and buy with purpose.
Style Theory combines fashion and technology, bringing to market a new concept of living. We are here to continuously innovate and improve the way consumers access fashion. We bring new perspective to sustainable living, and are not afraid of breaking the norm.
By giving our subscribers access to an “infinite designer wardrobe”, we let them unlock a whole new way to express their individual sense of style - more options to choose from, but without the associated impacts of environmental waste.
Style Theory combines fashion and technology, bringing to market a new concept of living. We are here to continuously innovate and improve the way consumers access fashion. We bring new perspective to sustainable living, and are not afraid of breaking the norm.
By giving our subscribers access to an “infinite designer wardrobe”, we let them unlock a whole new way to express their individual sense of style - more options to choose from, but without the associated impacts of environmental waste.
Location: Singapore
Employees: 201-500
Total raised: $15M
Founded date: 2016
Investors 2
| Date | Name | Website |
| - | Quest Vent... | questventu... |
| - | SEEDS Capi... | seedscapit... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 06.12.2019 | - | $15M | - |
Mentions in press and media 7
| Date | Title | Description |
| 07.09.2023 | Eco Fashion Platform Releases Documentary Celebrating Singapore’s Sustainable Fashion Space | 9 Mins Read Singaporean design discovery platform Zerrin‘s new documentary, ‘The State of Sustainable Fashion in Singapore’, spotlights local creatives and thought leaders advocating for a more responsible fashion industry. We spoke to Zerr... |
| 31.01.2023 | 10 services that save women time: 'Wardrobe editing’, an app that does almost everything and more | Good news – hustle culture is out and the don’t-move-a-muscle culture is in. Just kidding. But we’re definitely entering an era of greater awareness around personal wellbeing, particularly where women – who are statistically the more burnt ... |
| 04.11.2022 | Why buy when you can rent your next party look? These 5 places offer gorgeous dresses to suit every budget | We’re back to pre-pandemic normalcy. Well, almost. And you know what this means, right? All those year-end parties and gatherings that you’ve missed out on the last two years will be back with a vengeance. The only setback? The possibility ... |
| 14.09.2020 | Gucci For Rent? Southeast Asia’s Largest Circular Fashion Platform Style Theory Lands In Hong Kong | 1 1 Share 3 Mins Read Style Theory, the Singapore-headquartered circular fashion platform, has just entered Hong Kong. Starting this month, Hong Kong residents can lease, sell and purchase designer garments and accessories from the platform... |
| 06.12.2019 | Style Theory, a fashion rental startup in Southeast Asia, raises $15 million led by SoftBank Ventures Asia | Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first closing of the round. It was led by SoftBank Ventures Asia, ... |
| - | How this 32-year-old couple is redressing the multibillion-dollar fashion rental industry | When husband and wife Chris Halim and Raena Lim saw an opportunity to redress sustainability issues in the fashion industry, they wanted to do so in style. And the duo behind clothes rental app Style Theory certainly don’t do things by halv... |
| - | Which luxury handbags are most coveted by Singaporeans right now? | When it comes to designer handbags, it is often the latest and trendiest drops that dominate the headlines – and Instagram. But have you ever wondered which arm candies can actually withstand the test of time without looking dated within a ... |