| Date | Title | Description |
| 09.03.2026 | Dynamic Creative Optimisation: How Automated Ad Personalisation Is Transforming Digital Advertising Performance | Share
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The digital advertising landscape is experiencing a fundamental shift. Where marketers once relied on static creative assets deployed across broad audiences, dynamic creative optimisation (DCO) is now enabling ... |
| 17.12.2025 | Bahn Express raises €5M to rapidly scale its automotive logistics platform across Europe | Bahn Express raises €5M to rapidly scale its automotive logistics platform across Europe
Wed, Dec 17, 2025 08:15 CET Report this content
Being one of Finland’s fastest-growing startups, Bahn Express’ platform and logistics solution challeng... |
| 13.10.2025 | Breaking the cybersecurity poverty line: How Stackbob is transforming enterprise IAM | Most small and medium-sized businesses face a dangerous paradox: they need robust Identity and Access Management to protect their data and systems, but the traditional IAM platforms designed for enterprises — with their six-month implementa... |
| 04.09.2025 | Smartly Teams Up with Spotify to Boost Cross-Channel Advertising | Smartly, the AI-powered advertising platform for creative, media, and measurement, today announced it is integrating with Spotify Ads Manager, giving brands and agencies the ability to run Spotify audio and video campaigns directly through ... |
| 28.08.2025 | ADVANCE 2025 Returns September 17 in New York City | Smartly, the AI-powered advertising technology platform, today announced the lineup for its flagship event, ADVANCE, on September 17 at Skylight at The Refinery in New York City. Now in its second year, ADVANCE is where global brands, agenc... |
| 10.07.2025 | Smartly, EMARKETER: Tailored Creative Rare on Social & CTV | Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s multiscreen landscape. The findings reveal a clear shift in marketer pri... |
| 08.07.2025 | Smartly’s Flagship Event ADVANCE Returns | ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry’s most forward-thinking marketers, creatives, and technol... |
| 25.06.2025 | The Total Experience Score: A New Era in Brand and Customer Engagement | In the bustling marketplace of today, brands are not just names; they are experiences. Forrester's introduction of the Total Experience Score (TES) marks a pivotal shift in how companies measure their impact. This new metric combines brand ... |
| 24.06.2025 | MarTech Interview with Adit Abhyankar, CEO and co-founder of Breakthrough | Adit, please share your professional background and the journey that led you to co-found Breakthrough and eventually become the CEO.
I have loved tech since the dotcom boom days in San Francisco. Breakthrough is my seventh startup – other t... |
| 13.06.2025 | Smartly Enhances Brand Pulse for Brand Measurement and Optimization | Smartly, the leading AI-powered advertising platform, today announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to solve one of digital adve... |
| 05.06.2025 | Winterberry Group Reveals How to Boost $1.12T Global Media ROI | Creative, labeled as “non-working” media, is responsible for driving 40-70% of an advertising campaign’s performance, yet it has been deprioritized and undervalued. Global advertising spend is projected to reach $1.12 trillion by 2026, so i... |
| 27.05.2025 | Way Data Technologies secures €2.6M for the future of fleet management | Way Data Technologies has raised €2.6 million in Pre-Seed funding to launch Way Platform, bridging a critical technology gap for commercial fleet management.
Way provides a future-ready data platform that prioritises flexibility and ease-of... |
| 16.05.2025 | Microsoft Teams Takes a Stand on Privacy: A New Era After Skype | In the digital age, privacy is a fortress. With the demise of Skype, Microsoft Teams is stepping into the spotlight. It’s not just a transition; it’s a transformation. Teams is welcoming a flood of new users, and Microsoft is keen to show i... |
| 15.05.2025 | Meet Wave Ventures, the Finnish Gen Z VC fund for Gen Z Founders announcing a €7 million fund | Helsinki-based Wave Ventures, a Gen Z-run VC firm, announces its third fund at €7 million, tripling the size of its previous fund – aiming to become the leading early-stage backer of Gen Z Founders across the Nordics and Baltics.
Wave’s thi... |
| 15.05.2025 | Wave Ventures, Europe's largest Gen Z-run VC Firm, triples fund size to €7M | Wave Ventures, Europe’s largest Gen Z-run venture capital firm, announces its third fund at €7 million, tripling the size of its previous fund and cementing its position as a leading early-stage backer of Gen Z founders across the Nordics a... |
| 05.05.2025 | OP Financial Group teams up with Hive coding school as main partner – Hive alumni employed by more than 100 businesses in five years | OP Financial Group teams up with Hive coding school as main partner – Hive alumni employed by more than 100 businesses in five years
Mon, May 05, 2025 10:00 CET Report this content
OP Financial Group will begin to sponsor the Hive coding sc... |
| 28.02.2025 | Smartly Research Reveals Conversational Commerce as Ads Next Frontier | Conversational commerce is quickly emerging as the next frontier in digital advertising, according to a 2025 study commissioned by Smartly, the AI advertising platform, and conducted by Forrester Consulting. The study highlights that 73% of... |
| 20.11.2024 | Helsinki-based Taito.ai raises €2.5 million toward employee performance management | Taito.ai has secured €2.5 million in seed funding, led by Accel, to transform employee performance management using AI. The round also attracted prominent angel investors, including Eléonore Crespo, (Co-Founder and Co-CEO of Pigment), Rober... |
| 29.10.2024 | DataCrunch: AI Computing Infrastructure Company Raises $13 Million (Seed) | DataCrunch, a European provider of AI computing infrastructure, announced it raised a $13 million seed funding round led by byFounders. This funding round will be used to scale infrastructure as the company sets out to become Europe’s first... |
| 22.10.2024 | DataCrunch Raises €12m to Scale AI Infrastructure Across Europe | Listen to this article
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DataCrunch, a European provider of artificial intelligence (AI) computing infrastructure, has secured €12 million in a seed funding round led by venture capital firm byFounders.
The investme... |
| 21.10.2024 | Helsinki-based DataCrunch.io Raises €12 million to hyperscale AI Computing in Europe | DataCrunch, an European provider of AI computing infrastructure, has raised a €12 million seed funding round led by byFounders. The funding will be used to scale infrastructure as the company sets out to become Europe’s first hyperscaler – ... |
| 21.10.2024 | DataCrunch advances affordable AI infrastructure with $13M Seed funding | DataCrunch, the European provider of AI computing infrastructure, has raised $13 million Seed funding, bringing its funding to $18 million.
Despite global growth, AI innovation faces significant challenges; namely, the cost and limited avai... |
| 16.10.2024 | Smartly Leads in Creative Advertising Technologies 2024 Analyst Report | Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the Forrester evaluation, “Smartly strategically unifies workflows to produce, ... |
| 23.08.2024 | The Future of Innovation: Partnerships and Events Shaping Tomorrow's Landscape | In the fast-paced world of biotechnology and advertising, collaboration and innovation are the lifeblood of progress. Two recent developments illustrate this dynamic: Oblique Therapeutics' partnership with Eli Lilly and Smartly's upcoming f... |
| 23.08.2024 | Smartly Announces Industry Flagship Event in NYC on September 18th 2024 | Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wednesday, September 18th, 2024, at Skylight at Essex Crossing in New York City, ADVANCE will ... |
| 21.06.2024 | Smartly reveals findings from Digital Creative Report at Cannes Lions | Smartly, the AI-powered advertising technology company transforming ad experiences for brands and consumers, today released its inaugural digital creative report, “The State of Digital Creative: What Do Consumers Really Want From Ads?” The ... |
| 21.05.2024 | MarTech Interview with Manu Mathew, CEO at Cohora | Manu, please let us know about your role as CEO at Cohora and how it has impacted the growth of the company.
Back in the early 2000s when digital was taking off, I was working at a leading advertising agency and was challenged by one of our... |
| 20.03.2024 | Smartly announced the launch of Brand Pulse | Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly,... |
| 20.06.2023 | Daily AI Roundup: Biggest Machine Learning, Robotic And Automation Updates 20th June 2023 | This is our AI Daily Roundup . We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 19.06.2023 | Smartly.io Announces Smartly.io AI Lab at Cannes Lions Festival of Creativity | Building on a decade of expertise in AI-powered media and creative solutions, the company aims to turn marketers’ ideas into ads with intelligence
Smartly.io, one of the world’s largest SaaS digital advertising platforms, announced the laun... |
| 17.03.2023 | Smartly.io CEO Drives Company Momentum Towards The Next Generation of AdTech with The Smartly Digital Advertising Platform | The company’s recent investments and AI enhancements give brands and marketers the industry’s first solution to bridge the divide between creative, intelligence and media buying in a rapidly fragmenting social landscape
Smartly.io, one of t... |
| 09.02.2023 | 23 полезные нейросети — сервисы для перевода, презентаций, аналитики и создания контента | Notion AI
Помогает: в написании текстов, переводе, адаптации англоязычных материалов.
Пока что можно встать в лист-ожидания.
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Позволяет сделать качество аудио на уровне студийного и очень выручает при подготовке всех моих матер... |
| 07.02.2023 | Подборка сервисов на каждый день | Я активно использую нейронки в своей деятельности, делюсь с вами моими наработками
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Notion AI помогает мне в написании текстов, переводе и адаптации англоязычных материалов. Пока можно встать в лист-ожидания по ссылк... |
| 05.06.2022 | Finnish start-ups present strong growth numbers | The revenue of the member companies of the Finnish Startup Community, founded a year ago, has grown by 62 per cent from last year. The combined revenue of the companies was EUR 3.5 billion in 2021. The growth is expected to remain strong in... |
| 24.05.2022 | AdTech CMO On Opt-Out Culture And Why Brands Need To Get Creative About Social Advertising | Social Media Advertising AdobeStock_81674070 |
| 31.01.2022 | Level up your social advertising in 2022 | Sponsored Content | The beginning of the new year is a time for reflecting and setting new intentions: What worked last year, and what didn’t? What are the trends to watch for? What’s the plan for the new year—and how do we get there?
Smartly.io helps social a... |
| 31.01.2022 | Around the World with … The new reality for events | On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jerem... |
| 28.01.2022 | The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics' | On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alter... |
| 27.01.2022 | Where does Netflix go from here, NBC's Olympics/Super Bowl doubleheader, and kids' streaming shows | On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Be... |
| 26.01.2022 | Brand Anatomy: How Sephora’s DEI campaigns succeed through cultural insights and close ties to the brand's core values | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua D... |
| 25.01.2022 | The Key Finance Trends of 2022: Super apps, cryptocurrency, digital brokers, and more | On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JP... |
| 24.01.2022 | The ever-changing CMO, capturing B2B audiences, and just how right is the customer? | On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the custome... |
| 21.01.2022 | The Weekly Listen: The future of shopping, instant delivery, and the rise of experiences | On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's ... |
| 20.01.2022 | The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more | On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and ... |
| 19.01.2022 | Reimagining Retail: Sustainability and the top 5 under-the-radar retail stories for 2022 | On the third episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the rise of sustainability in retail and shar... |
| 18.01.2022 | The Key Digital Health Trends of 2022: Retail primary care, home vs. hospital, and more | On today's episode, we discuss just how much primary care is blending with the world of retail and how in-patient care is moving outside the hospital. We then talk about a new category of consumer biowearables and whether the new do-it-your... |
| 14.01.2022 | The Weekly Listen: What's next for cable, searching differently, and CES 2022 | On today's episode, we discuss when cable households will dip below 50%, an alternative search engine to Google, clickable podcast ads on Spotify, what the "superest" super app is in the West, the biggest takeaways from CES 2022, ... |
| 13.01.2022 | Important social advertising trends, nano-influencers, and social media video statistics | On today's episode, we discuss the opportunities and challenges within social advertising and how automation will play its part. We then talk about what to expect from micro- and nano-influencers in 2022 and what the most interesting social... |
| 12.01.2022 | Brand Anatomy: How Dr Teal's courts celebrities and influencers to build winning campaigns | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with ce... |
| 11.01.2022 | The Key Social Trends of 2022: Viral commerce, micro-influencers, and more | On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectatio... |
| 10.01.2022 | Finnish ad platform Smartly.io acquires London’s Ad-Lib.io for over $100M | Finnish ad platform Smartly.io acquires London’s Ad-Lib.io for over $100M
10 January, 2022, 16:47
Rostyslav Sobachynskyi
Helsinki-based advertising platform Smartly.io closed a deal worth over $100 million with Google-focused creative optim... |
| 10.01.2022 | The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more | On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple w... |
| 10.01.2022 | Finnish ad platform Smartly.io acquires London’s Ad-Lib.io for over $100M | Finnish ad platform Smartly.io acquires London’s Ad-Lib.io for over $100M
10 January, 2022, 16:47
Rostyslav Sobachynskyi --> --> --> -->--> --> --> --> --> --> --> --> -->
Helsinki-based advertising pl... |
| 07.01.2022 | The Weekly Listen: Secret 2022 predictions, text shopping, and digital car butlers | On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to... |
| 06.01.2022 | The Key Mobile Trends of 2022: Apps shift away from ad dependency, QR codes expand, and more | On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether peo... |
| 05.01.2022 | Brand Anatomy: How Renfro Brands is building a strong and diverse portfolio | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling ... |
| 04.01.2022 | The Key Digital Trends of 2022: Digital Advertising's Ceiling, AVOD's Moment and more | On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will... |
| 03.01.2022 | The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and more | On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical... |
| 03.11.2021 | G-Star RAW sees improved results using on-brand UGC in dynamic product ads on social media thanks to Flowbox and Smartly.io | G-Star RAW sees improved results using on-brand UGC in dynamic product ads on social media thanks to Flowbox and Smartly.io Wed, Nov 03, 2021 10:12 CET
G-Star RAW tested a combination of user generated content (UGC) and image templates in t... |
| 28.09.2021 | Smartly.io Survey: 52% of Consumers Find Gift Inspiration from Social Media Ads | U.S. Consumers’ Mindsets This Holiday Season Show Growing Interest In Purchases On Social Media, Personalized Content, And Flexible Options
Smartly.io, the leading social advertising automation platform for creative and performance marketer... |
| 01.09.2021 | Smartly.io Bolsters its Creative Insights Capabilities, Embracing Next Wave of Advertising Engagement | Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced Ad Ranking, a new capability within its insights offering. Already unifying creative, media, and data to break down silos acros... |
| 30.08.2021 | Smartly.io Welcomes Ryan Jamboretz as Chief Strategy Officer | Newly Created Role Will Accelerate M&A Growth in Tandem with Organic Business Expansion
Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz a... |
| 18.08.2021 | Smartly.io Survey Finds 87% of Consumers Will Continue Online Shopping Behaviors, Spurred by Upticks in Pandemic | Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new research indicating American consumers’ continued preference for online shopping, and a rising interest in protecting their... |
| 19.04.2021 | 9 tech companies improving the environment | Image: iStockphoto
If you want to go fast, go alone but if you want to go far, go together, as the African proverb goes. Corporations, governments and individuals have a long way to go to reducing carbon emissions and keeping the planet liv... |
| 22.11.2020 | Стек технологий для привлечения пользователей в мобильные приложения | Технологии, необходимые для проведения кампаний по привлечению мобильных пользователей с высокими ежедневными расходами (условно от 500 тыс. руб. и больше в день), многочисленны и сложны. Пространство привлечения мобильных пользователей не ... |
| 01.04.2020 | A Month Ago Harry And Meghan Were Poised To Be Social Media Influencers, But Can Anyone's Influence Survive COVID-19? | LONDON, ENGLAND - MARCH 09: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex meets ... [+] children as she attends the Commonwealth Day Service 2020 on March 09, 2020 in London, England. (Photo by Chris Jackson/Getty Images)Getty ... |
| 18.12.2019 | Smartly.io Receives $200M Majority Investment from Providence Equity Partners | Smartly.io, a creative and digital advertising platform, received a €200m majority investment from funds advised by Providence Equity Partners.
The amount of the deal was not disclosed. In conjunction with the funding, Providence Operating ... |
| 18.12.2019 | Social ad company Smartly.io sells a majority stake to Providence Equity Partners | Smartly.io, a company helping advertisers automate their campaigns across Facebook, Instagram and Pinterest, has sold a majority stake to Providence Equity Partners for €200 million (approximately $223 million).
Helsinki-headquartered Smart... |
| 24.10.2018 | Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology | Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year’s release of Smartly.io’s automated V... |
| 19.09.2017 | Smartly.io Closes $20 Million Investment in Secondary Funding Round | NEW YORK, Sept. 19, 2017 /PRNewswire/ -- Smartly.io, a Facebook advertising creative, optimization and automation tool that recently surpassed $1 billion in annual ad spend on its platform, today announced a $20 million investment by Highla... |
| 19.09.2017 | Facebook ad optimization startup Smartly.io targets U.S. growth after $20M secondary funding | Smartly.io, a Helsinki-based company that makes automated marketing software for Facebook and Instagram advertisers, announced today that it has raised $20 million in secondary funding by selling some of its existing stakeholder’s shares to... |
| 19.09.2017 | Smartly.io Closes $20M Secondary Funding Round | Smartly.io, a Facebook advertising creative, optimization and automation tool, received a $20m secondary investment from Highland Europe.
In the secondary round, existing stakeholders’ shares were sold.
Founded in 2013, Kristo Ovaska, found... |
| 19.09.2017 | Finnish adtech firm Smartly.io raises $20 million from Highland Europe | Smartly.io, a Finnish-founded adtech company has raised $20 million led by Highland Europe.
Smartly develops SaaS-based automation tools, such as Creative Automation, for carrying out Facebook and Instagram ad campaigns. According to the co... |
| 19.09.2017 | Term Sheet — Tuesday, September 19 | VCs VERSUS ICOs
Companies have raised more than $1.7 billion through initial coin offerings this year, surpassing early-stage VC funding for Internet companies. It’s easy to see why an ICO is appealing to tech founders (No due diligence! LO... |
| 19.09.2017 | Smartly.io Closes $20 Million Investment in Secondary Funding Round | Smartly.io, a Facebook advertising creative, optimization and automation tool that recently surpassed $1 billion in annual ad spend on its platform, today announced a $20 million investment by Highland Europe. After two years of profitabili... |
| 02.06.2016 | Commerce at Twitter is not dead | The reports of commerce’s death at Twitter have been greatly exaggerated, according to a tweetstorm by Nathan Hubbard, Twitter’s head of commerce. Last month BuzzFeed reported that Jack Dorsey had put Buy Buttons, product pages and other co... |
| 10.06.2015 | Finnish startup Smartly.io hopes to win advertisers | Facebook ad management looks deceptively simple. Sure, anyone can do it, but only the best practices resulting from painstaking trials and errors provide optimal/wanted results. Smartly.io is a Finnish startup that promises better and simpl... |
| 03.06.2015 | Nordic Startup Awards: The Grand Final winners and a look behind the curtains | On the 26th of May the Nordic Startup Awards grand final took place in Helsinki, Finland. See the winners and get a more thorough impression of the entire initiative here.
Before the final Kim Balle, CEO of Nordic Startup Awards said the f... |
| 22.04.2014 | Lifeline, The Early-Stage Finnish VC Firm That Backed Supercell, Closes Another Fund | Lifeline Ventures has never ceased to surprise me.
There’s their annual benchpress and dead-lifting contest every November to find the world’s strongest investor and founder.
Or, I mean, just look at their portfolio:
Trash-sorting robotic s... |
| - | Brand Anatomy: How Renfro Brands is building a strong and diverse portfolio | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling ... |
| - | Brand Anatomy: How Dr Teal's courts celebrities and influencers to build winning campaigns | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with ce... |
| - | The Key Finance Trends of 2022: Super apps, cryptocurrency, digital brokers, and more | On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JP... |
| - | Around the World with … The new reality for events | On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jerem... |
| - | The Weekly Listen: Secret 2022 predictions, text shopping, and digital car butlers | On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to... |
| - | Martech Interview with Lyle Underkoffler, Chief Marketing Officer at Smartly.io | Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in the world of ad tech.
The changes to measurement and attribution have given advertisers the chance to be playful again; ad... |
| - | The Weekly Listen: What's next for cable, searching differently, and CES 2022 | On today's episode, we discuss when cable households will dip below 50%, an alternative search engine to Google, clickable podcast ads on Spotify, what the "superest" super app is in the West, the biggest takeaways from CES 2022, ... |
| - | Where does Netflix go from here, NBC's Olympics/Super Bowl doubleheader, and kids' streaming shows | On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Be... |
| - | The Key Digital Health Trends of 2022: Retail primary care, home vs. hospital, and more | On today's episode, we discuss just how much primary care is blending with the world of retail and how in-patient care is moving outside the hospital. We then talk about a new category of consumer biowearables and whether the new do-it-your... |
| - | The ever-changing CMO, capturing B2B audiences, and just how right is the customer? | On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the custome... |
| - | Brand Anatomy: How Sephora’s DEI campaigns succeed through cultural insights and close ties to the brand's core values | On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua D... |
| - | The Weekly Listen: The future of shopping, instant delivery, and the rise of experiences | On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's ... |
| - | Important social advertising trends, nano-influencers, and social media video statistics | On today's episode, we discuss the opportunities and challenges within social advertising and how automation will play its part. We then talk about what to expect from micro- and nano-influencers in 2022 and what the most interesting social... |
| - | Smartly IO: Master Multi-Platform Advertising with AI | Home » Artificial Intelligence » AI Marketing » Smartly IO: Master Multi-Platform Advertising with AI
Table of Contents
Centralization that Simplifies
Centralized campaign management is one of the stellar features of Smartly.io. Imagine bei... |
| - | Smartly.io: Manage your advertising campaigns on 8+ social media platforms | Home » Artificial Intelligence » AI Marketing » Social Media » Smartly.io: Manage your advertising campaigns on 8+ social media platforms
smartly.io It is an essential tool for any business looking to improve its online presence. With an in... |
| - | Reimagining Retail: Sustainability and the top 5 under-the-radar retail stories for 2022 | On the third episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the rise of sustainability in retail and shar... |
| - | The Key Video Trends of 2022: Carriage disputes, streaming gets more crowded, and more | On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple w... |
| - | HelloFresh thinks like a TikToker to make creative social media ad campaigns | Advertisers face a critical challenge when it comes to planning and generating effective campaigns: Over a third (38%) of marketers said personalizing ad creative so that it’s native to a specific platform is difficult, according to Smartly... |
| - | The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more | On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and ... |
| - | The Key Digital Trends of 2022: Digital Advertising's Ceiling, AVOD's Moment and more | On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will... |
| - | The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics' | On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alter... |
