Cloud-based marketing analytics and optimization ties any ad to revenue through call center and digital conversions. Any ad. Any channel. Any device.
Location: United States, Minnesota, Minneapolis
Employees: 11-50
Phone: +1 651-288-7150
Total raised: $4.5M
Founded date: 2008
Investors 1
| Date | Name | Website |
| - | New Capita... | newcapital... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 24.10.2011 | Series B | $3.6M | - |
| 05.01.2011 | Series A | $900K | - |
Mentions in press and media 9
| Date | Title | Description |
| 01.09.2025 | Uptempo Acquires OptiMine to Boost Marketing Performance Platform | OptiMine Software, a leader in agile marketing measurement and optimization software, announces it has been acquired by Uptempo, a leading enterprise marketing performance platform. This acquisition strengthens Uptempo’s analytics capabilit... |
| 28.08.2025 | Uptempo Acquires OptiMine | Uptempo, an Austin, TX-based enterprise marketing performance platform provider, acquired OptiMine, a Minneapolis, MN-based based company which specializes in agile marketing measurement and optimization software. This acquisition will impr... |
| 17.03.2025 | OptiMine Announces Strategic Partnership with the ANA | OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring OptiMine’s deep expertise in marketing meas... |
| 05.01.2023 | Will The Consumer Privacy Wave Continue To Crash Marketers’ Party? | Data PrivacyAdobeStock_271588937 |
| 21.05.2020 | Besides His Career, ‘The Last Dance’ Highlighted Michael Jordan’s Shoe Line | Members of the Chicago Bulls' 1990-91 NBA championship season celebrate the 20th anniversary of the ... [+] Bulls' first championship, during halftime of an NBA game against the Bulls and Utah Jazz Saturday, March 12, 2011, in Chicago. From... |
| 24.10.2011 | OptiMine Software Rings In $3.6M Series B | Round in company that develops keyword bid optimization software for large paid-search advertising programs, was led by Hummer Winblad Venture Partners. >> Click here for more funding data on OptiMine Software >> To export O... |
| 24.10.2011 | Following Adobe Partnership, OptiMine Lands $3.6M For Keyword Bid Optimization Software | On the heels of inking a major partnership agreement with Adobe, OptiMine Software has secured $3.6 million in a Series B round of funding led by Hummer Winblad Venture Partners. Perhaps the investor is looking to pull off another Omniture ... |
| 24.10.2011 | OptiMine Software Raises $3.6M in Series B Funding | OptiMine Software, a St. Paul, Minn.-based company that develops keyword bid optimization software for large paid-search advertising programs, has raised $3.6m in a Series B funding. The round was led by Hummer Winblad Venture Partners. The... |
| 05.01.2011 | OptiMine Software Raises $900,000 in Series A Funding | OptiMine Software, a Minneapolis, Minnesota and London, UK-based advertising optimization software provider, has raised $900,000 in Series A funding. The round was led by Calumet Venture Partners, with participation from several angel inves... |