| Date | Title | Description |
| 06.10.2014 | The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you now | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, a... |
| 06.10.2014 | The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you now | The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, and Apple — have turned to new and more potent methods for advertisers to keep track of you across multipl... |
| 29.09.2014 | With Atlas, Facebook makes an attempt to dig itself out of No. 2 ad spot | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
With the official rollout of its new and improved Atlas ad platform, Facebook hopes to become more than an also-ran in the global onlin... |
| 30.07.2014 | Medialets' tools mean mobile advertisers can track campaigns in real time | Mobile ad publishers looking to maximize campaigns — and dollars — may have a new friend in town.
Mobile-attribution play Medialets, headquartered in Manhattan, unveiled a new set of tools today that enables publishers and advertisers to tr... |
| 30.07.2014 | Medialets' tools mean mobile advertisers can track campaigns in real time | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile ad publishers looking to maximize campaigns — and dollars — may have a new friend in town.
Mobile-attribution play Medialets, he... |
| 08.03.2014 | iPad DJ Launches Lightwave To Provide Wearable, Real-Time Analytics For Events | Wearables are being used by users to measure their activity and provide them with feedback that can help them improve their health. Today, a new startup called Lightwave is using wearable technology to provide analytics around live events f... |
| 08.11.2012 | Medialets Receives $10M in Series C Funding | Medialets, a NYC-based provider of a mobile and tablet advertising platform, has received $10m in Series C funding.
The round was led by Greenspring Associates.
The company intends to use the capital to grow domestically and internationally... |
| 07.11.2012 | Medialets raises $10M from Greenspring Associates | Mobile media ad platform helps companies develop advertising campaigns
(Updated to reflect comment from Medialets)
It’s no secret that the Internet is going mobile, and where there is Internet there is going to be advertising. Most websites... |
| 07.11.2012 | Funding Daily: Chugging towards change | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Just as Obama sought votes from the electorate to... |
| 07.11.2012 | Medialets bolsters its mobile ads platform with $10M | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Medialets has raised $10 million in its third round of funding. Its media platform connects brands with display advertising opportuniti... |
| 10.01.2012 | Medialets Turns On Private Marketplace For Mobile Ads | Buying mobile ads across different apps and mobile sites is a highly inefficient process today. There are dozens of ad formats, about 85 percent of mobile ad inventory goes unsold, and it is difficult for advertisers to reach the scale they... |
| 09.11.2011 | Medialets Lands $8.4 Million For Mobile Rich Media Ad Platform | Medialets, which provides a rich media ad platform for mobile, has raised another $8.4 million in equity funding according to an SEC filing published this morning.
We’ve contacted the company to learn more about the investment, but it’s lik... |
| 09.11.2011 | Medialets continues its tear, get $8.4M in funding | Widely-deployed rich media mobile ad platform nabs more funding, no doubt will continue innovating
Medialets, which touts itself as the most widely-deployed rich media platform for mobile announced Wednesday an $8.4 million round of equity,... |
| 08.07.2011 | Medialets Rolls Out New Universal SDK for iOS | Mobile advertising company Medialetsrolled out a new Universal SDK this week, which it says is its biggest release yet. The Universal SDK 2.5 for iOS offers support for third-party rich media ads, new ad formats and new creative capabilitie... |
| 06.07.2011 | Medialets Updates Universal SDK With Third-Party Rich Media Support, New Mobile Ad Formats And More | Mobile advertising company Medialets is launching a significant update to its mobile ad SDK to support new ad formats, new data capabilities, and with support for any certified rich media vendor to deliver into Medialets -enabled publishers... |
| 26.04.2011 | Medialets Makes Rich Media Mainstream With Self Serve Ads | One of the great things about the new breed of mobile devices, from a business perspective, is that they can serve up rich media ads that are more effective at engaging consumers.
Betabeat has written before about Medialets, a fast growing ... |
| 26.04.2011 | Medialets Launches Muse, A Creative Project Management Dashboard For Rich Media Mobile Ads | Mobile advertising company Medialets is launching a new product today—Medialets Muse. Muse is a comprehensive creative dashboard for rich
media advertising, allowing both advertisers and publishers to create and manage ads.
Medialets helps ... |
| 11.04.2011 | Bloomberg Businesweek Underwhelms With iPad App (Demo) | Bloomberg Businessweek now has an iPad version of the magazine available as an iTunes subscription for $2.99 a month. You get the same articles as in print, but in a decent, but dutiful iPad app. Bloomberg’s head of mobile Oke Okaro gave me... |
| 07.04.2011 | Pandora sends user GPS, sex, birthdate, other data to ad servers | reader comments 110 with 76 posters participating
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Pandora's Android app transmits a plethora of personal information to third parties after all, at least according to an an... |
| 21.02.2011 | How NY Startup Medialets Is Beating Apple On Its Home Turf | The Daily was News Corp.’s valentine to Apple, a premium tablet product that was unveiled this month by Rupert Murdoch, Jesse Angelo, and Apple’s Eddy Cue.
But when it came to the advertising that would be featured in The Daily, the logical... |
| 17.02.2011 | A Bird’s-Eye View Of iOS And Android As Seen By One Premium Ad Platform | Comparing the iOS and Android platforms is often tricky because the perspective is usually one-sided. But mobile ad platforms tend to have a pretty well-rounded look at the state of things because they’re agnostic in the religious war that ... |
| 03.02.2011 | The New Rules of the App Store | This post is an excerpt from Rana Sobhany‘s new book, Mobilize: Strategies for Success from the Frontlines of the App Revolution. Mobilize walks developers through the positioning, marketing and outreach needed to create successful apps. In... |
| 23.12.2010 | Top 10 Mobile Products of 2010 | Mobile technology has seen major advances over the course of 2010, with new platforms, new services and new usage trends all taking hold to spread the adoption of not just the mobile Web, but the Web itself. The number of smartphone owners ... |
| 13.08.2010 | Funding roundup - week ending 08/13/10 | Empire Avenue, Marginize, Medialets, ngmoco, TransFS, and WePay: six awesome startups raise funds
This week we've got a social network for buying and selling shares in people and brands, yet another browser sidebar for commenting on Web pag... |
| 10.08.2010 | Medialets Lands $6 Million For Cross-Platform Mobile Ads And Analytics | Mobile advertising company Medialets has raised $6 million in Series B funding led by the Foundry Group, with participation from DFJ Gotham, Dave McClure’s 500 Startups and Chris Saridakis. This brings Medialets’ total funding up to $10 mil... |
| 10.08.2010 | Medialets Closes $6M Series B Financing | Medialets, a New York City-based mobile rich media ad platform, has closed a $6m Series B financing.
The round was led by investor Foundry Group, with participation from DFJ Gotham, 500 Startups and Chris Saridakis.
The company will use the... |
| 13.07.2010 | Crisp Wireless demoes cross-platform ads with first campaign | In January, Crisp Wireless launched the Crisp Advertising Platform, the first to support ad campaigns across iPhone and Android devices, on both the Web and in mobile applications. Today, the New York based startup is announcing the first i... |
| 11.06.2010 | Exit To Nowhere: The Conundrum Of Being An Independent Mobile Ad Network Under Apple's Rules | A look at Apple’s new developer licensing agreement a few days ago revealed that the Cupertino-based company may have just completely blocked Google’s AdMob from serving ads on the iPhone and iPad. According to the new terms of the agreemen... |
| 21.04.2010 | Is Apple Booting iAd’s Competition from the iPhone? | At the most recent Apple keynote, Steve Jobs announced Apple’s upcoming advertising platform called iAd. Included as a part of the OS 4.0 update, the mobile operating system upgrade due out for iPhone this summer and iPad later this fall, t... |
| 07.04.2010 | Medialets' Universal SDK Gets Android-Friendly | Medialets, an advertising and analytics startup, bet big on the iPhone early, rolling out its universal SDK at the launch of the App Store two years ago. And the startup just launched a universal SDK that works with the iPad. And the compan... |
| 02.04.2010 | The New York Times Launches Free iPad App (For Real Now), Paid App On The Way | We had some fun yesterday for April Fools day, fake-covering the launch of the New York Times iPad app by replacing some words of an article in the paper published back in 1996 upon the launch of its first Website.
Now, the company has intr... |
| 30.03.2010 | Medialets Rolls Out Universal SDK For iPhone And iPad Ads | Medialets, an advertising and analytics startup, bet big on the iPhone at the launch of the App Store two years ago, and has been riding the Apple wave ever since. The company is one of the most widely used ad platforms and counts NPR, CNN ... |
| 18.03.2010 | Four ways to make money “selling” free mobile apps | The mobile app market is heating up, both for paid and free apps. And we’re seeing numerous app developers and content publishers jumping into the market every day looking to make money on this opportunity. If you can get consumers to pay f... |
| 18.03.2010 | Four ways to make money “selling” free mobile apps | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The mobile app market is heating up, both for paid and free apps. And we’re seeing numerous app developers and content publishers jumpi... |
| 07.03.2010 | Apple's New Stance On 'Cookie Cutter' Apps: Add More Features Or Perish | In the wake of Apple’s sudden decision to remove nearly all “sexy” applications from the App Store, we’ve been hearing that the company is also clamping down on so-called “cookie-cutter” applications — iPhone apps that are built from templa... |
| 01.03.2010 | Medialets extends mobile app dashboard to Android, BlackBerry | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The clear and obvious growth path for iPhone app developers is to leap to other smartphones. Apple’s competitors have yet to kick the i... |
| 01.03.2010 | Medialets extends mobile app dashboard to Android, BlackBerry | The clear and obvious growth path for iPhone app developers is to leap to other smartphones. Apple’s competitors have yet to kick the iPhone out of first place as an apps market for software developers. Still, as iPhone sales settle down af... |
| 13.01.2010 | An iPhone Ad Disguised As A User-Editable Vampire Weekend Music Video | Ads on the iPhone, just as ads on the web, are something most users want to avoid. But some of the ad companies that are specifically targeting newer smartphone devices such as the iPhone are becoming increasingly inventive with their appro... |
| 25.11.2009 | Android's Fragmented Platform Won't Kill Its Apps Market | With twelve Android devices and counting, tech pundits are beginning to wonder if Google's mobile platform is growing too fast for its own good. With so many devices and versions, the argument goes, Android threatens to confuse and frustrat... |
| 10.09.2009 | TechStars Debuts Nine Startups In Boston | Editor’s note: The following report comes from Don Dodge, who blogs at Don Dodge on The Next Big Thing and is a business development executive for Microsoft. TechStars is a startup accelerator program that selects about ten companies and pr... |
| 24.06.2009 | iPhone 3GS JavaScript Performance Blows Away Rivals, Approaches MacBook Speed | A few speed tests done on the new iPhone 3GS pitting it both against the old iPhone as well as its main rivals. So far, these have either been eyeball tests or page rendering/boot time tests that take a bunch of variables into account. Mobi... |
| 24.06.2009 | iPhone 3.0 JavaScript Performance is Even Better Than Apple Claims | Apple has always had a tendency to hype up its statements about the speed of its devices by using just the right benchmarks and just the right products to compare them to. When it comes to the iPhone 3GS and the iPhone 3.0 update, however, ... |
| 24.06.2009 | A Million App Downloads For Palm. A Million iPhone 3GSs For Apple. | “You know the beautiful thing: June 29, 2009, is the two- year anniversary of the first shipment of the iPhone,” Elevation Partners (which owns a huge portion of Palm) co-founder Roger McNamee told Bloomberg in March. “Not one of those peop... |
| 18.06.2009 | The Pre App Catalog Is Tracking Way, Way Behind Apple's App Store. And It's Palm's Fault. | One month after the launch of the App Store in 2008, Apple had seen over 60 million downloads of its apps. The Palm Pre hasn’t been out for a month yet, but it’s about halfway there, so how close is it to that number? Not close at all. Not ... |
| 12.05.2009 | Medialets' Big Bet On The iPhone Pays Off With A $4 Million Round | When Medialets was founded in June of last year, CEO Eric Litman and his team decided to take a risk. They bet big that Apple’s iPhone platform would explode. It did — and it’s taken Medialets along with it. Today, the mobile analytics and ... |
| 12.05.2009 | Medialets Closes $4 Million Series A Financing Round for Mobile Application Advertising and Analytics Platform | - |
| 14.04.2009 | Medialets beats Apple to a billion when it comes to the iPhone | Mobile analytics and advertising company Medialets is announcing a big milestone tomorrow with regards to the number one billion and the iPhone. Okay, not that billion milestone — but it’s pretty impressive none the less.
Medialets has now ... |
| 14.03.2009 | iPhone firmware followup: the numbers | reader comments 22 with 19 posters participating
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Which SDK should you compile for? 2.2.1? 2.2? Choosing an active SDK version can affect both your target audience and possi... |
| 29.01.2009 | Greystripe Hits 140 Million Mobile "AdverGame" Downloads | Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 per... |
| 16.12.2008 | Omniture Brings Real-Time Analytics To iPhone Applications | Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow ... |
| 31.10.2008 | Android Marketplace: Number of apps nearly triple in five days | When the Android Marketplace (the place to download applications for the Google Android mobile platform) launched last week, things looked a bit sparse: There were only 62 applications available. It looked especially weak compared to Apple’... |
| 23.10.2008 | Android Market Takes On Apple's App Store: Games Still Rule, But Should They? | 24 hours have passed since the launch of the Android Market, the Google equivalent to Apple’s App Store. Medialets has conducted a thorough analysis of the two store launches. The verdict: the size of Android Market pales in comparison to A... |
| 23.10.2008 | Android Market v. App Store: the one-day smackdown | reader comments with 0 posters participating
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Mobile analytics and ad network firm Medialets has been tracking the Android Market in its first day after launch and comparing... |
| 23.09.2008 | Building For Android and iPhone? New Analytics Tool From Medialets Lets You Track Apps On Both | From Medialets, the company that was first to launch with an ad platform that was like “doubeclick for iPhone apps,” has just announced a new version of their analytics tool for mobile apps. Previously available only to iPhone developers, t... |
| 05.08.2008 | The Global Reach Of The First Million 3G iPhones | Medialets has posted the results of a recent Goldman Sachs Global Investment Research report that details the breakdown of the first 1 million iPhone 3Gs sold worldwide.
Earlier this month Apple announced that it had reached the milestone i... |
| 18.07.2008 | People like to have fun | Who would have thunk? There has been much handwringing about how silly facebook apps are, and how it would be so much better if they were more useful. But Facebook users have voted with their mouse buttons, as the O’Reilly report in May sho... |
| 18.07.2008 | Greystripe Monetizing iPhone Games With Ad Platform | The current iPhone App Store revenue share model – a 70/30 split for the sale of apps, generally in the $0.99-$9.99 range – doesn’t exactly reward developers for producing addictive games. Greystripe, an advertising network for mobile games... |
| 18.07.2008 | These 10 companies will demo on MobileBeat stage | After some tough decision-making, we’ve settled on the ten companies to present to the full audience on stage at MobileBeat next Thursday, July 24.
They’ve beat out far more than a hundred companies after several rounds of selection. They a... |
| 15.07.2008 | See what’s hot in the iTunes app store with Medialets | Looking for the perfect site for tracking the stats of all the apps in your Fantasy iPhone League? Do such leagues even exist?? Who knows?! At any rate, a site called Medialets.com has up to date stats on which free and for-pay iTunes apps ... |
| 09.07.2008 | Medialets Launches iPhone Ad Platform: Think DoubleClick for iPhone Apps | The iPhone isn’t just a mobile phone, it’s truly a next-gen computing platform. Although all mobile devices run an OS and are essentially mini-computers, the iPhone is arguably the first device to get the user experience right. Along with i... |
