Latana is an AI-powered brand tracker that helps brands make better marketing decisions by deliverin
Location: Germany, Berlin
Employees: 51-200
Total raised: $36.04M
Founded date: 2017
Investors 5
| Date | Name | Website |
| 13.09.2022 | Oxx (Londo... | oxx.vc |
| 17.03.2024 | MK Venture... | mk-vc.com |
| 01.04.2023 | SB21 - Saa... | sb21.de |
| 08.09.2022 | WestTech V... | westtechve... |
| 02.06.2021 | Balderton ... | balderton.... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 08.09.2022 | Series B | $36.04M | - |
Mentions in press and media 15
| Date | Title | Description |
| 03.05.2023 | Content Shines in a Cookieless World, According to Bombora Intent Data | Bombora Merkle Bombora Company Surge is seeing more than 17,000 spikes in research about 'content' across business services companies Content falls in the middle of the pack above demand generation in marketing interests, showing where B2B ... |
| 13.02.2023 | Kiwi brand tracking startup Tracksuit bags $6.8 million Seed round | New Zealand brand tracking startup Tracksuit has raised NZ$7.5 million (A$6.8m) in Seed round. The raise was led by Blackbird, which chipped in $3.6 million, supported by Kiwi VC Icehouse Ventures, Ascential, Shasta Ventures and veteran bra... |
| 02.11.2022 | How to retain budget-conscious consumers as the cost of living rises | Source: Pexels As the cost of living continues to spiral upwards, 63% of Australian consumers are adapting their behaviours to make ends meet, with many prepared to switch to cheaper brands, reduce their spending on non-essentials, drive le... |
| 08.09.2022 | Berlin-based Latana picks up €36 million for brand tracking and consumer insights platform | For too long, brand marketers have been left behind, and have made decisions on gut feeling, rather than data. Berlin-based brand tracking and consumer insights platform Latana has raised €36 million in funding to help brands figure out how... |
| 08.09.2022 | Latana Raises €36M in Series B Funding | Latana, a Berlin, Germany-based AI-Powered brand tracking and consumer insights platform, raised €36M in Series B equity and debt financing. The round was led by Oxx, with participation from Balderton Capital and Kreos (debt financing). The... |
| 08.09.2022 | Latana secures cash injection to grow its mobile platform for product research | In 2013, Nico Jaspers, who previously founded market research firm Dalia Research, began noticing a shift in consumer behavior: More people were easily reachable via their smartphones. He realized that phones could become a key way to reach... |
| 08.09.2022 | Berlin-based Latana secures €36M for its AI-powered brand tracking and consumer insights platform | Berlin-based Latana, an AI-powered brand tracking and consumer insights platform, announced on Thursday that it has raised €36M in a Series B equity and debt round of funding. The round was led by Oxx, a specialist growth-stage SaaS investo... |
| 08.09.2022 | Berlin-based Latana lands €36 million to empower better brand tracking and customer insights | - |
| 11.05.2022 | Big data is out – tiny, zero-party data is the new black | The world was shaken up by the arrival of GDPR in 2018. For four years now, the digital population has been increasingly exposed to and educated on the notion of data privacy. On top of that, there has been a division of 'internets' – sites... |
| 21.03.2022 | Top 5 Best Brand Monitoring Tools To Improve Your Products and Services in 2022 | Thea Felicity, Tech Times 21 March 2022, 06:03 am (Photo : Glen Carrie / Unsplash) Today, brand monitoring tools ensure that your products and services sit right with your targeted customers. But best of all, it guarantees valuable data to ... |
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