Justin’s makes naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and was the first nut butter brand to market nut butters in single-serve squeeze packs. Justin’s peanut butter cups are USDA-certified organic and are made with Rainforest Alliance Certified™ cocoa. The nut butters are finely crafted with Justin’s one-of-a-kind grinding process to create an exceptional texture and flavor experience. All seven varieties offer 4-8 grams of protein and are perfect for snacking anytime of the day. Justin’s Snack Packs are perfect for dipping, scooping and devouring and are available in four delicious nut butter and pretzel combinations, as well as two peanut butter and banana chip combinations. The brand is not only dedicated to providing delicious products, but also is invested in protecting a fundamental component of their brand and the overall food system- pollinators. Justin’s corporate social responsibility campaign supports organizations directly linked to preserving pollinators and spreading awareness.
Location: Colombia, Boyacá
Employees: 11-50
Founded date: 2004
Investors 1
| Date | Name | Website |
| - | VMG Partne... | vmgpartner... |
Mentions in press and media 16
| Date | Title | Description |
| 28.03.2026 | Forward Consumer Partners: $500 Million Closed For Second Fund | Forward Consumer Partners has announced the final close of its second fund at a $500 million hard cap, underscoring strong investor demand for its consumer-focused investment strategy. The fund, Forward Fund II, was launched in December 202... |
| 08.11.2025 | Justin’s stirs up fresh start in Boulder | From Celestial Seasonings’ herbal teas to White Wave’s soy milk, from Horizon Organic dairy to Boulder Canyon chips, this city at the base of the Flatirons has long been considered a cradle of the natural-foods movement, nurturing hundreds ... |
| 31.10.2025 | Hormel spins off Justin’s as standalone company | Almost a decade after Hormel Foods Corp. (NYSE: HRL) paid $286 million for Justin’s, the Boulder-born natural-foods company is being spun off as a stand-alone company once again. Already have an account Log In Flash Sale Standard Digital $3... |
| 30.10.2025 | Why your financial planner might tell you to keep the mortgage | The investing information provided on this page is for educational purposes only. NerdWallet, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities or othe... |
| 29.10.2025 | Hormel Foods sells majority stake in Justin’s nut butter | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Hormel Foods is selling a majority stake in Justin’s, the popular nut spreads and confectionery brand, to a private investment firm for an un... |
| 16.06.2025 | Why Corn Nuts is a ‘diamond-in-the-rough’ for Hormel Foods | Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. When Hormel Foods spent $3.35 billion four years ago to buy Kraft Heinz’s snack nut portfolio, much of the attention was paid to the crown je... |
| 25.04.2025 | These Roommates Started a Side Hustle in Their Denver Apartment. Now It's an 8-Figure Business With $1 Million Months: 'Go Be Unreasonable.' Boone Whiteside and Ben Medalie didn't want to work 9-5 &qu... | This Side Hustle Spotlight Q&A features Colorado-based entrepreneurs Boone Whiteside, 29, and Ben Medalie, 28. Whiteside and Medalie are the co-founders of Highland, a haircare brand that started as a DIY passion project in a Denver apa... |
| 13.08.2024 | Tips for easy, nutritious lunches and snacks for back-to-school | (BPT) - As parents start getting kids back to school, one important topic looms large: What should you prep for lunches and snacks to make sure kids get the nutrition they need? This can be a source of anxiety for parents, as planning and p... |
| 14.06.2024 | Business | Justin’s launches pollinator-friendly badge on products | Justin’s LLC, the Boulder-based maker of nut butters, nut butter snacks and organic peanut butter cups, has launched a new pollinator-friendly badge that will be showcased across all its products’ packaging. The announcement is timed with N... |
| 31.05.2024 | Turkey pressures Hormel profits | Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Hormel experienced a rough quarter in its retail segment, with a 7% year-over-year decline in net sales, a 5% drop in volume and ... |
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