Inspired by his momentous journey as an actor, fitness and health buff, Hrithik Roshan and Exceed Entertainment built HRX - India’s first home grown fitness brand in 2013 with a belief that each and every person has a winner inside of them, all they need to do is channelise their inner superhero.
Created to inspire and guide billions of people toward their fitness goals, HRX is not just a brand but a mission that enables and supports people to be the fittest, happiest, and the most confident version of themselves.
It's time to find your inner hero & #TurnItUpWithHRX
Created to inspire and guide billions of people toward their fitness goals, HRX is not just a brand but a mission that enables and supports people to be the fittest, happiest, and the most confident version of themselves.
It's time to find your inner hero & #TurnItUpWithHRX
Location: India, Maharashtra
Investors 1
| Date | Name | Website |
| - | India Inte... | indiainter... |
Mentions in press and media 3
| Date | Title | Description |
| 21.08.2025 | The Side Hustle: Why Every Bollywood Star Wants a Brand Now The biggest stars are no longer limiting themselves to just endorsements and movie posters; they are building brands. | Gone are the days when a Bollywood star's career arc was predictable. From films to endorsements and then a production house - that's not the playbook anymore. The biggest stars are no longer limiting themselves to just endorsements and mov... |
| - | Hrithik Roshan The New Face Of CureFit; Picks $15.6 Mn Equity Stake In The Fitness Startup | Image Credit Bengaluru-based health and wellness startup CureFit has reportedly signed on Hrithik Roshan as its brand ambassador. The five-year contract is valued at $15.6 Mn (INR 100 Cr). The partnership, according to sources, is expected ... |
| - | 20 Bollywood Celebs Performing Real Life Role of Startup Founders And Investors Entrepreneurs Investors | Startup mania is all around us. And now even the glitterati is becoming a part of it. Gone are the days when Bollywood celebrities were forced to live in solitude after losing their stardom. Although the trend is pretty new, there are some ... |