| Date | Title | Description |
| 09.12.2025 | Vestwell to Acquire Accrue 401k, Becoming the New Home for Nearly 30,000 Guideline Retirement Plans | Following Gusto's acquisition of Guideline, Vestwell will serve the employers and employees whose 401(k) plans were not part of the Gusto transaction—expanding access to modern, payroll-connected savings solutions.
NEW YORK, Dec. 9, 2025 /P... |
| 09.10.2025 | Guideline Launches AI Agent to Transform Media Intelligence Insights | Guideline, the leading provider of media intelligence and planning software, today announced the launch of the Guideline AI Agent, a new conversational interface that transforms how media buyers and sellers access and generate powerful adve... |
| 01.09.2025 | Гигант HR-технологий Gusto приобретает поставщика пенсионных планов для бизнеса Guideline | Финансовые условия сделки не раскрываются. Транзакция происходит на фоне роста числа стартапов, приобретающих своих коллег, поддерживаемых венчурными инвестициями, в 2025 году.
Интересно, что две компании сотрудничают с 2016 года, когда Gus... |
| 28.08.2025 | Gusto To Acquire Guideline | Gusto, a San Francisco, California-based provider of an HR tools, payroll, and benefits platform, is to acquire Guideline, a Burlingame, CA-based provider of retirement benefit plans tailored specifically for small and growing businesses.
T... |
| 27.08.2025 | Gusto agrees to buy retirement plan provider Guideline | Gusto, which offers payroll and human resources software, has agreed to acquire Guideline, a startup that provides 401(k) plans to small businesses.
In 2016, Gusto began a partnership with Guideline to provide retirement plans to its custom... |
| 21.07.2025 | Lerer Hippeau Welcomes Angel Investor and Operator Ron Zori to Fund IX as Venture Partner | Firm closed $200M for ninth early stage fund in April
NEW YORK–(BUSINESS WIRE)–July 21, 2025–
Lerer Hippeau, a leading early stage venture capital firm founded and operated in New York City, announced today that it has hired Ron Zori as Ven... |
| 10.06.2025 | Guideline Launches Enhanced Planning Suite | Guideline, the industry leader in media planning technology and advertising data announced an evolution of its Guideline Planning Suite—introducing a powerful set of data features designed to eliminate planning inefficiencies, unify systems... |
| 29.04.2025 | Digital Video to Hit 60% of TV/Video Ad Spend by 2025: IAB | A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB’s “2025 Digital... |
| 12.04.2025 | Lerer Hippeau's $200 Million Seed Fund: A New Chapter in Venture Capital | In the bustling heart of New York City, Lerer Hippeau has made waves again. The early-stage venture capital firm recently announced the closing of its ninth seed fund, raising a remarkable $200 million. This is not just a number; it’s a tes... |
| 09.04.2025 | Lerer Hippeau Closes $200M for Ninth Seed Fund | Firm celebrates 15 years investing in early stage founders
NEW YORK–(BUSINESS WIRE)–April 9, 2025–
Lerer Hippeau, a leading early stage venture capital firm founded and operated in New York City, announced today that it has closed $200M in ... |
| 17.07.2024 | Business Outcomes Are Now the Top Buyer KPI | Today, IAB released the second half of its “2024 IAB Digital Video Ad Spend & Strategy Report,” revealing insights into the buy-side’s selection criteria for investing in digital video channels, platforms, and media properties as well a... |
| 08.05.2024 | Greenboard Announces $4.5M Seed Round from Base10 Partners to be "Rippling for financial compliance and operations" | NEW YORK, May 8, 2024 /PRNewswire/ -- Greenboard, a new compliance and operations software company for financial services, announced today that the company has completed a $4.5 million Series Seed funding round led by Base 10 Partners, with... |
| 23.04.2024 | Exclusive: 401go eyes U.S. retirement overhaul | figcaption>span]:font-sans">
401go, a startup aiming to facilitate financial advisers setting up retirement programs, raised a $12 million Series A, it tells Axios exclusively.
The big picture: A raft of new legislation addressin... |
| 03.10.2022 | What You Don’t Know About Your 401(K) Could Cost You Millions | Most advice with 401(k) plans starts and stops with, “contribute at least enough to get your employer match.” While that is good advice you should implement, it’s a tiny piece of what could be a very complex puzzle. |
| 20.09.2021 | Betterment taps employer benefits platform JOON to reach small businesses | Investing and financial planning app Betterment is expanding the reach of its 401(k) business by partnering with workplace benefits provider JOON.
The tie-up – in which Betterment is the sole 401(k) provider on the JOON platform – deepens t... |
| 18.06.2021 | Retirement platform Guideline raises $200 million | CA-based Guideline Guideline
Founded: 2015
Headquarters: San Mateo, CA, US
Total Funding: $339M
See full company profile "> has closed a $200 million round of funding led by General Atlantic. Existing investors Generation Investment... |
| 17.06.2021 | The return of former Athenahealth CEO, Jonathan Bush | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content Why the Electricity 4.0 moment is here From Schneider Electric
Almost three years ag... |
| 17.06.2021 | The return of former Athenahealth CEO, Jonathan Bush | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Almost three years ago exactly, Jonathan Bush was forced out as CEO of Athenahealth—a company tha... |
| 17.06.2021 | Guideline gets $200M from General Atlantic, others | General Atlantic has led a $200 million investment in Guideline, a San Mateo, Calif.-based provider of retirement software used by small and medium-sized businesses. Existing backers Generation Investment Management, Greyhound Capital, Feli... |
| 16.06.2021 | Guideline Raises $200M in Funding Led by General Atlantic to Fuel Growth of Comprehensive Retirement Plan Solutions | Guideline, a leading provider of easy, affordable retirement plan solutions for small-and-medium-sized businesses (SMBs), today announced it has raised $200M in new funding led by General Atlantic, a leading global growth equity firm. Exist... |
| 16.06.2021 | Guideline Raises $200M Funding |
SAN MATEO, CA, Guideline has raised $200M in new funding led by General Atlantic.
>> Click here for more funding data on Guideline
>> To export Guideline funding data to PDF and Excel, click here
Guideline, a provider of ... |
| 16.06.2021 | Guideline Raises $200M in Funding | Guideline, a San Mateo, CA-based provider of retirement plan solutions for small-and-medium-sized businesses (SMBs), raised $200M in funding.
The round was led by General Atlantic with participation from existing investors Generation Invest... |
| 08.02.2021 | At Extra Crunch Live, Felicis’ Aydin Senkut and Guideline’s Kevin Busque will look back on the Series B deal that brought them together | Aydin Senkut is a Swiss Army knife of an investor. He has been on the Midas List for the past seven years, with early investments in companies like Shopify, Rovio, Fitbit, Ayden, Credit Karma, SoundHound and more.
One such investment is Gui... |
| 04.11.2020 | Exclusive: Amex Ventures closes on investment in 401(k) startup Guideline | In July, Guideline – a San Mateo, Calif.-based 401(k) startup – announced an $85 million Series D round co-led by Al Gore’s Generation Investment Management and Greyhound Capital.
But what was not revealed, until now, is that American Expre... |
| 29.05.2020 | 5 Benefits Attracting Tech Talent to Your Startup | Solid tech talent is vital for any company to exceed. Unfortunately, within the next decade, companies can expect a serious dearth of technical applicants across the board. In fact, estimates put the shortage at around 85 million candidates... |
| 29.01.2020 | Employers and Employees Want the Same Things in a Small Business 401(k) Plan, Guideline Says | When it comes to their retirement goals, America’s workers aren’t where they want to be. Modern small business 401(k) plans can help them catch up.
A Bankrate survey found that more than half (52%) of U.S. employees worry they’re saving too... |
| 27.07.2019 | People Tell Mothers They Need To Compromise. Here's Why They Shouldn't. | Elizabeth MacBride and Kriti Sapra. Beeck Center |
| 13.02.2019 | Стартап дня: платформа для управления пенсионными накоплениями Guideline | Берёт каждый месяц с работодателя $8.
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| 12.12.2018 | Top startup news for today, Wednesday, December 12 | Good morning! Here are some of the top technology startup news stories for today, Wednesday, December 12.
LatticeWork raises $13 million for Amber, the first all-in-one smart storage platform. LatticeWork, a tech startup that develops clou... |
| 14.08.2017 | Guideline Raises $15m in Series B Financing | Guideline, a Burlingame, CA-based provider of an all-inclusive 401(k) plan for growing businesses, raised $15m in Series B financing.
The round was led by Felicis Ventures. In conjunction with the funding, Felicis Founder and Managing Direc... |
| 09.08.2017 | Term Sheet — Wednesday, Aug. 9 | ET CETERA
Good morning! I’m attending to some magazine duties today, so here’s some news from my Fortune colleagues:
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The event itself was elaborate. After arriving ... |
| 08.08.2017 | Guideline raises $15 million led by Felicis to make 401(k)s more widely available | Everyone should be saving for retirement, but not everyone has an employer that offers a 401(k) plan. Guideline wants to change that, and the company has raised $15 million to grow its base of small business customers making retirement more... |
| 10.01.2017 | Employee retirement savings advisor ForUsAll hits $100 million in AUM | Pitching better and cheaper advisory and management services for employee 401(k) retirement savings plans, ForUsAll, said it has hit $100 million in assets under management for 2016, up from just $5 million at the beginning of the year.
Ret... |
| 20.07.2016 | Retirement Industry Startup Guideline Raises $7M in Series A Round | Guideline, a San Francisco, CA-based online retirement planning startup, completed a $7m Series A round of financing.
The round was led by Propel Venture Partners with participation from existing investors New Enterprise Associates and Lere... |
| 19.07.2016 | NEA and Lerer Hippeau Ventures Join $7M Series A for Guideline | Guideline, the startup that's revolutionizing online retirement planning, announced today that it has completed a $7 million Series A round of financing. Propel Venture Partners led the investment round, with participation by existing inves... |
| 19.07.2016 | Guideline Grabs $7M |
SAN FRANCISCO, CA, Guideline, the startup that's revolutionizing online retirement planning, announced today that it has completed a $7 million Series A round of financing.
>> Click here for more funding data on Guideline
>>... |
| 19.07.2016 | NEA and Lerer Hippeau Ventures Join $7M Series A for Guideline | Guideline, the startup that's revolutionizing online retirement planning, announced today that it has completed a $7 million Series A round of financing. Propel Venture Partners led the investment round, with participation by existing inves... |
| 19.07.2016 | Propel Venture Partners invierte en la startup de pensiones Guideline | 19/07/2016
PROPEL VENTURE PARTNERS INVIERTE EN LA STARTUP DE PENSIONES GUIDELINE.
La entidad de capital riesgo (venture capital) Propel Venture Partners, en la cual BBVA ha invertido US$250 millones, ha anunciado hoy que es el inversor pr... |
