Relationships matter. Especially in today’s integrated digital landscape where all your connections — influencers, affiliates, customers, partners & employees — need to be managed under one umbrella.
That’s what we’ve built - a relationship marketing platform that streamlines various word-of-mouth channels under one roof. From real-time analytics to branded content to true automation, we help you manage all the intricacies of relationship marketing. Ambassador allows your marketing team to leverage the power of word-of-mouth, increasing brand awareness with your target audience through their most trusted sources. Delivering more of your best customers, faster.
Founded in 2010 and based in Seattle, Ambassador’s referral marketing automation technology is used by thousands of companies, including HubSpot, HP, Madison Reed, CIBC, and Ria. For more information, visit www.getambassador.com.
To discuss how we can help you to take your relationship marketing efforts to another level, please request a demo: https://www.getambassador.com/schedule-a-demo
That’s what we’ve built - a relationship marketing platform that streamlines various word-of-mouth channels under one roof. From real-time analytics to branded content to true automation, we help you manage all the intricacies of relationship marketing. Ambassador allows your marketing team to leverage the power of word-of-mouth, increasing brand awareness with your target audience through their most trusted sources. Delivering more of your best customers, faster.
Founded in 2010 and based in Seattle, Ambassador’s referral marketing automation technology is used by thousands of companies, including HubSpot, HP, Madison Reed, CIBC, and Ria. For more information, visit www.getambassador.com.
To discuss how we can help you to take your relationship marketing efforts to another level, please request a demo: https://www.getambassador.com/schedule-a-demo
Location: United States, Washington, Seattle
Employees: 11-50
Total raised: $3.75M
Founded date: 2010
Investors 4
| Date | Name | Website |
| - | Techstars | techstars.... |
| - | Zelkova Ve... | zelkovavc.... |
| - | Social Sta... | socialstar... |
| - | Hello Worl... | helloworld... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 28.11.2022 | - | $1.4M | - |
| 15.06.2015 | - | $2.35M | - |
Mentions in press and media 26
| Date | Title | Description |
| 04.09.2025 | Ambassador Launches Ambassador 3.0: The Next Evolution of Conversational Commerce | Ambassador 3.0 is built on client feedback and market demand—designed to help brands do more with less through orchestration, not automation.” — Geoff McDonald, CEO & Co-Founder SEATTLE, WA, UNITED STATES, September 4, 2025 /EINPresswir... |
| 15.07.2025 | Gravitee Acquires Ambassador Labs | Gravitee, a Denver, CO-based agentic API and event management company, acquired Ambassador Labs, a Boston, MA-based provider of developer tools for cloud-native application delivery on Kubernetes. The amount of the deal was not disclosed. W... |
| 12.06.2025 | Ambassador Launches Hiro: The AI Feedback Engine Built to Replace NPS and Other Feedback Tools | Hiro, Ambassador’s AI-powered feedback engine, turns real-time customer sentiment into actions like referrals, reviews, and loyalty rewards Ambassador launches Hiro, the AI feedback engine built to replace NPS—turning emotion, voice, and be... |
| 26.09.2024 | Ambassador Welcomes John Larson to its Board of Directors | John Larson, co-founder of Zipwhip, is recognized as a trailblazer in Conversational Commerce, joins the board at Ambassador software Visionary Investor and Thought Leader Joins to Advance Innovation and Build Trust in Conversational Commer... |
| 06.06.2024 | Ambassador Software Welcomes Industry Leaders to Advisory Committee to Propel Generative Social Commerce Innovation | Ambassador Software Ambassador Software, a leading SaaS platform and innovator in social commerce, announces the addition of key industry leaders to its advisory committee. Ambassador has all the components to marry up consumers and busines... |
| 30.04.2024 | Ambassador Announces B2B SaaS Veteran & Leader in AI Joining as New Board Member | B2B SaaS Leader Ken Cavallon Announcement Comes As B2B Software Company Continues its Investments in Generative Technology My joining the Ambassador Board is strongly rooted in our shared vision of AI as a crucial component in the evolution... |
| 30.04.2024 | Incentivizing Spending: Ambassador's Tactics for Transactional Rewards | Ambassador enhances customer spending with strategic loyalty rewards, boosting both engagement and revenue. Ambassador’s approach is grounded in the understanding that true loyalty comes from consistently meeting customer expectations and r... |
| 28.11.2022 | Ambassador Closes $1.4M Debt and Equity Funding | Ambassador, a Seattle, WA-based referral and relationship marketing technology company, raised $1.4M in Debt and Equity funding. The round was led by Sage Growth Capital and from existing independent investors. The company intends to use th... |
| 05.10.2022 | Credico Provides Six Must-Have Skills to Succeed at Customer Acquisition | hedgehog94/Shutterstock.com CHICAGO (PRWEB) October 05, 2022 A talented sales force is the most effective way of acquiring new customers. But consumers demand more now than ever before; no longer can it just be about the facts and price poi... |
| 09.07.2021 | Promoting startups: 10 hard-hitting promotion methods | Promoting startups: 10 hard-hitting promotion methods |
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