| Date | Title | Description |
| 10.03.2026 | E-Commerce Personalisation Engines: Product Recommendations, Search and Merchandising AI | Share
Share
Share
Share
Email
A mid-market outdoor recreation retailer with $420 million in annual e-commerce revenue and a catalogue of 34,000 SKUs spanning camping equipment, hiking gear, fishing supplies, and winter sports products imple... |
| 09.03.2026 | Conversion Rate Optimisation Technology: How Testing Platforms and AI Are Maximising Digital Revenue | Share
Share
Share
Share
Email
Conversion rate optimisation technology has matured into a sophisticated discipline that combines data science, behavioural psychology and engineering to systematically improve digital revenue. With the CRO mar... |
| 09.03.2026 | Omnichannel Marketing Technology: Building Seamless Customer Experiences Across Every Channel | Share
Share
Share
Share
Email
The omnichannel marketing technology sector has reached a critical inflection point. Valued at $22 billion in 2025, this market continues to expand as businesses recognise the fundamental truth: customers no lo... |
| 09.03.2026 | E-commerce Personalisation Technology: How AI-Driven Recommendations Are Transforming Online Retail | Share
Share
Share
Share
Email
The ecommerce landscape has fundamentally transformed through the application of artificial intelligence to product recommendation and personalisation. Where online retailers once presented the same product cat... |
| 09.03.2026 | Customer Data Platforms: The $6 Billion Infrastructure Driving Personalisation | Share
Share
Share
Share
Email
The customer data platform has emerged as one of the most strategically important infrastructure investments available to marketing organisations in the current digital landscape. As customer journeys have frag... |
| 07.03.2026 | Personalisation Technology in MarTech: How AI Is Powering 1:1 Marketing | Share
Share
Share
Share
Email
Personalisation has shifted from a marketing aspiration to a commercial imperative. Research from McKinsey indicates that companies that deploy personalisation at scale generate 40 percent more revenue than ave... |
| 09.02.2026 | Technology and the Shift in Managing ‘Personalised Offers’ | - |
| 16.12.2025 | Understanding the holiday shopper: A retailer’s guide to winning the season | - |
| 03.10.2025 | Powering Smarter and More Personal Ads With Mastercard Commerce Media | Mastercard today unveiled Mastercard Commerce Media, a new digital media network that takes the guesswork out of advertising. As a payments network with a dedicated commerce media capability, Mastercard is leveraging its permissioned data, ... |
| 19.02.2025 | Drowning in digital noise: The modern consumer’s struggle for relevance | Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have become the new normal, each vying for our attention. Throughout the day, our phones buzz with SMS alerts and branded ... |
| 14.12.2024 | The Art of Prioritization: Navigating Product Development with Precision | In the fast-paced world of product development, prioritization is the compass guiding teams through the stormy seas of choices. It’s not just about what to build next; it’s about aligning with goals, metrics, and user needs. The right prior... |
| 10.12.2024 | Как мы проводим A/B-тесты креативов в рекламе с помощью байесовского подхода | Всем привет! На связи трафик-менеджер Garage Eight Надежда Дулинец. В статье расскажу о флоу АБ тестирования рекламных креативов, который мы внедрили в 2023. Объясню, как выбрать и приоритизировать гипотезы, анализировать результаты и завод... |
| 26.07.2024 | The Rise of AI in Marketing: Transforming Strategies and Engagement**
** | **
In the digital age, marketing is evolving faster than a speeding bullet. Artificial Intelligence (AI) is the new superhero, swooping in to save time, cut costs, and enhance creativity. From content creation to customer engagement, AI is ... |
| 24.07.2024 | Не только ChatGPT: какие нейросети используют в маркетинге | Содержание: Как сэкономить время и деньги на создании контента Как создавать изображения и видео для рекламы Как персонализировать контент Как использовать чат-боты для службы поддержки Как создавать креативный контент, звуки и вкусы Как ан... |
| 07.05.2024 | Top Generative AI Tools Every E-commerce Business Should Know | Share
Tweet
Share
Share
Email
You won’t believe the buzz Generative AI is creating in e-commerce! Imagine crafting personalized content and tailoring experiences, all thanks to this cutting-edge technology. To ace it, you need to arm yourse... |
| 10.04.2024 | Более 250 бесплатных курсов и ресурсов по аналитике | Большая подборка для аналитиков данных, продуктовых аналитиков, веб аналитиков, маркетинговых аналитиков и особенно тех, кто хочет ими стать. От автора Telegram-канала «Аналитика и Growth mind-set».
Но прежде несколько важных моментов:
Все ... |
| 09.12.2023 | IT-гиганты создали AI-альянс, Google Bard получил Upgrade и другие новости: AI дайджест #5 | В дайджесте расскажем об AI альянсе под руководством IBM и новой языковой модели Gemini от Google. Спойлер — ей можно воспользоваться уже сейчас. Поговорим про открытые GNoME вещества и о next level шопинге от Mastercard.
Shopping Muse испо... |
| 01.12.2023 | Dynamic Yield by Mastercard Unveils Shopping Muse, the Next Generation Personal Retail Assistant | Bolstered by advanced personalization capabilities, the generative AI-based tool redefines a tailored retail experience
Dynamic Yield by Mastercard today announced Shopping Muse, an advanced generative AI tool that revolutionizes how consum... |
| 30.11.2023 | Mastercard launches Shopping Muse, an AI to help consumers find the perfect gift | Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here.
With the holiday season quickly approaching, many consumers are looking for the best gifts for... |
| 17.02.2023 | ML и AI — что они могут привнести в фудтех сегодня | Food Science — наука о питании
В создании новых продуктов, так называемой науке о новых продуктах (food science), помимо технологии самой рецептуры подключается: Анализ данных, выявляющий приемлемость нового продукта для потребителей. Машин... |
| 18.01.2023 | ThriveCart, which sells tools to build e-commerce carts, raises $35M | Often, first-time e-commerce entrepreneurs don’t know what they need to build an effective funnel and cart experience for their platforms. It’s not their fault; the problem’s challenging. According to one source, the average cart abandonmen... |
| 20.12.2022 | 50+ бесплатных курсов и ресурсов по аналитике данных от Harvard, Google, Stanford (по которым я училась) | Всем привет, меня зовут Маруся, я аналитик данных и на досуге веду телеграм-канал про аналитику.
Так как я сама изучала аналитику данных по бесплатным курсам, параллельно стажируясь, а потом уже и полноценно работая в компаниях, у меня нако... |
| 16.12.2022 | Персонализация в маркетинге: 10 мифов, в которые многие верят | Персонализация в маркетинге как одно из направлений в диджитал-сфере уже давно у всех на слуху. Тем не менее эта область вызывает большое количество вопросов и сомнений. Начиная с того, что сам термин и область его применения все толкуют со... |
| 18.11.2022 | Смешать, но не взбалтывать: добавляем видеообложки в ленту товаров | Привет, Хабр! Меня зовут Соня, я продуктовый дизайнер в Ozon. И сегодня я расскажу, как мы увеличили конверсию из просмотра поисковой выдачи в переход в карточку товара на 24%.
После бума YouTube в середине 2000-х стало ясно, что людям нрав... |
| 03.09.2022 | AI-powered personalization: The key to unlocking ecommerce growth | Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
The ecommerce scene has evolved. Every other business is progressing online and trying to scoop some internet-driven pr... |
| 28.02.2022 | Dynamic Yield Joins MACH Alliance as Certified Personalization Vendor | We don't take lightly both the quality and quantity of new members the Alliance continues to bring on, said MACH Alliance president, Sonja Keerl.
NEW YORK (PRWEB) February 28, 2022
Dynamic Yield, the Experience Optimization Platform, today ... |
| 05.01.2022 | Dynamic Yield Recognized by Built In As One of NYC's Best Places to Work in 2022 | NEW YORK, Jan. 5, 2022 /PRNewswire-PRWeb/ -- Dynamic Yield, the Experience Optimization Platform, today announced it was honored in Built In's 2022 Best Places to Work Awards. This marks the second year Dynamic Yield has earned a place on t... |
| 05.01.2022 | Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022 | This past year was dedicated to coming up with new initiatives to engage teams, support each employee’s individual needs, and provide professional development opportunities – all in a way that is truly flexible, traversing situations and lo... |
| 14.12.2021 | Dynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization | NEW YORK, Dec. 14, 2021 /PRNewswire-PRWeb/ -- Dynamic Yield, the Experience Optimization platform, today announced the results of its fourth annual report on the State of Personalization Maturity, exposing greater levels of adoption than in... |
| 14.12.2021 | Dynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization | The effect that the pandemic has had on personalization maturity can’t be understated - Yaniv Navot, Dynamic Yield CMO
NEW YORK (PRWEB) December 14, 2021
Dynamic Yield, the Experience Optimization platform, today announced the results of it... |
| 14.09.2021 | Crownpeak Launches Experience Optimization Engine, Powered by Dynamic Yield | DENVER and NEW YORK, Sept. 14, 2021 /PRNewswire/ -- Crownpeak, the leading digital experience platform, today announced the launch of the Crownpeak Experience Optimization Engine, powered by Dynamic Yield. With this solution, companies can ... |
| 12.08.2021 | Dynamic Yield Launches Experience Email, A Unified Personalization Solution For Creating Individualized Emails | With Real-Time and Predictive Content to Maximize Customer Loyalty and Revenue
Dynamic Yield, the Experience Optimization platform, announced the launch of “Experience Email”, a unified personalization solution allowing marketers to create ... |
| 24.07.2021 | Что сейчас считается мастхевом в UX для ритейла | Персонализация
Процесс шопинга перестал быть просто покупками необходимых вещей. Он превратился в нечто большее: исследование, сравнение, развлечение, эмоции. Поэтому персонализация вышла на первый план в борьбе за покупателя.
Любой микромо... |
| 20.05.2021 | Why a Shift to This New Security Standard is Crucial for Asia’s E-Commerce | With online commerce booming, Asian banks and payment services providers have shown a clear interest in adopting 3-D Secure 2.0 or 3DS2.
This is an improved version of the 3DS authentication protocol for card payments that comes with increa... |
| 31.03.2021 | Dynamic Yield Wins Two 2021 Top Rated Awards From TrustRadius | Recognition represents third consecutive year as a leader in both A/B Testing and eCommerce Personalization
NEW YORK, March 31, 2021 /PRNewswire/ -- Dynamic Yield, the Experience Optimization platform, today announced that TrustRadius, the ... |
| 07.01.2021 | Optimization Platform Dynamic Yield Wins 2021 “Best of” Awards | Dynamic Yield, the Experience Optimization platform, today announced it has received two 2021 “Best of” awards from TrustRadius, the most trusted review site for business technology, for Best Feature Set and Customer Support. Dynamic Yield,... |
| 11.11.2020 | How Retailers Are Using Tech To Take Their In-Store Customer Experience Online | Bridging the gap between in-store and onlinegetty |
| 11.06.2020 | Исследуя COVID-19. Передовые практики маркетологов во время кризиса | Андрей Тыщенко Country Director, Russia / CIS / CEE в Dynamic Yield
0 Обсудить
Форум
182 просмотров
От вашего ценностного предложения до SEO, сообщений и многого другого — эта статья поможет вам ориентироваться, как действовать бизнесу в ус... |
| 05.06.2020 | Как KupiVIP за 2 дня удалось обеспечить рост покупок до 63% с помощью инструментов персонализации? | «KupiVIP» – основанный в 2008 году российский интернет-магазин, который предлагает широкий ассортимент одежды, обуви и товаров для дома известных мировых брендов.
2 2 комментария
1288 просмотров
К росту конверсии и выручки через персонализи... |
| 05.12.2019 | Итоги 2019 года: как «Сбербанк» стал ИТ-компанией и что это значит для российского рынка | Меня зовут Алексей Соловьёв, я венчурный инвестор и венчурный партнёр двух фондов, включая Skolkovo Digital, а также партнёр крупного частного инвестора. В тексте я расскажу о сделках «Сбербанка» за этот год и о том, как они повлияли на вен... |
| 13.08.2019 | Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research Reports | Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms
Digital software M&A is up, as a range of buyers hone in on digital solutions for higher returns
London, UK – 13 August ... |
| 01.08.2019 | Eatsa is dead; long live Brightloom! (And its leading robotic retail & software as a service) | The legendary American novelist Samuel Clemens — far better known by his nom de plume Mark Twain — was once famously called upon to debunk a morbid outbreak of fake news suggesting that he had died on a trip to London, riddled with debts an... |
| 31.05.2019 | How McDonald’s Is Using Data, Machine Learning, and AI to Accelerate Growth | “Our acquisition of Dynamic Yield has brought us a lot of excitement,” says McDonald’s CEO Steve Easterbrook. “Very simply put, in the online world when we’re shopping and we pick an item and put it into our shopping basket, any website wil... |
| 28.03.2019 | McDonald’s to Acquire Dynamic Yield | McDonald’s Corporation (MCD) acquired Dynamic Yield, Ltd., a New York and Tel Aviv, Israel-based leader in personalization and decision logic technology.
The amount of the deal was not disclosed but some media outlets said it totalled appro... |
| 27.03.2019 | McDonald's To Buy Start-Up So It Can Automatically Tweak Drive-Thru Menu | Ted Ranosa, Tech Times 27 March 2019, 10:03 pm
It looks like McDonald's is hitching a ride on the AI bandwagon after purchasing a machine learning start-up for a reported $300 million.
The fast-food chain has bought New York-based tech star... |
| 26.03.2019 | McDonald’s купила стартап Dynamic Yield. Покупателям предложат блюда в зависимости от погоды и времени суток | Фото: iStock
Сеть ресторанов McDonald’s приобрела израильский ИИ-стартап Dynamic Yield. Технология позволит персонализировать предложения для покупателей.
О сделке сообщается на сайте Dynamic Yield, ее детали стороны не раскрыли. TechCrunch... |
| 26.03.2019 | From Big Mac to big data, McDonald’s acquires Israeli AI startup Dynamic Yield for $300 million | McDonald’s, the world’s largest fast food chain known for its Big Mac is about to get into big data with the acquisition of Israeli AI startup Dynamic Yield. According to Wired, McDonald’s acquired Dynamic Yield for $300 million acquisition... |
| 25.03.2019 | McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru | McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield.
The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. This is the fast food chain’s ... |
| 25.01.2019 | Personalization Processes Need Permanence to Thrive | Retailers need their personalization processes to grow up. Or rather, they need to load their technology stack, bolster organizational culture and promote internal commitment toward personalization effectiveness if they wish to foster a con... |
| 06.11.2018 | Is the Future of Web Design Really in Artificial Intelligence? | Bill Erickson, a website and plugin developer, estimates it takes his team about 14 weeks to build a website. Design firm Thomas Digital asserts that a basic website takes about four to six weeks to complete. More complex sites may require ... |
| 05.11.2018 | Korea’s Naver Corp invests $5m in NY-based AI startup Dynamic Yield | Premium
Naver Corporation, one of South Korea’s largest Internet companies, has invested $5 million in New York-based Dynamic Yield, an AI-powered omnichannel personalisation engine, which concluded its Series D round at $38 million.
Contin... |
| 02.11.2018 | Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M | Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed at once to be “The Everything Store” but still with a route into its sea of products that, for most users, surfaces what they ... |
| 08.08.2018 | Dynamic Yield Raises An Additional $32M | Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32M in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individual... |
| 08.08.2018 | AI Personalization Platform Dynamic Yield Raises $32 Million in ‘Series D’ Round | Dynamic Yield, which describes itself as an “AI-powered omnichannel personalization engine,” said it raised $32 million in “Series D” funding led by Viola Growth, and with Union Tech Ventures also partnering on the deal.
The company said th... |
| 08.08.2018 | Dynamic Yield Raises $32M in Series D Funding Round | Dynamic Yield, a NYC-based AI-powered omnichannel personalization engine, raised $32M in Series D funding.
The round, which brings total funding to $77M, was led by Viola Growth, with participation from Union Tech Ventures.
The company inte... |
| 08.08.2018 | Term Sheet — Wednesday, August 8 | FUNDING SECURED
Good morning, Term Sheet readers.
Paid Content You can't secure what you can't see From ExtraHop
Minutes later, chaos ensued, shares rose, and frantic reporters scrambled to figure out what was going on. Let’s deconstruct.
W... |
| 08.08.2018 | Dynamic Yield Raises $32 Million To Personalize Online Shopping | 307 Shares Email Facebook Twitter LinkedIn
Dynamic Yield, a personalization software startup, announced today that it has raised a $32 million Series D. This round is led by Tel Aviv-based Viola Growth with participation from Israel-based U... |
| 23.07.2017 | Dynamic Yield Raises $31M Series C from Bessemer Venture | Dynamic Yield, the industry’s leading personalization operating system, today announced the completion of its Series C round with the addition of two new investors, bringing the total raise to $31M. DTCP (Deutsche Telekom Capital Partners) ... |
| 21.07.2017 | Dynamic Yield Raises $9m in Series C Funding | Dynamic Yield, a NYC-based personalization operating system, raised $9m in Series C funding.
Backers included two new investors, DTCP (Deutsche Telekom Capital Partners) and La Maison, which joined Claltech, Baidu, Vertex and Bessemer Ventu... |
| 20.07.2017 | Dynamic Yield raises $31 million from Deutsche Telekom Capital Partners, others | By Reuters Staff
1 Min Read
JERUSALEM (Reuters) - Dynamic Yield, a company that designed a digital platform to help online marketers, has raised $31 million in a investment round that included Deutsche Telekom Capital Partners, Deutsche Tel... |
| 20.07.2017 | Term Sheet — Thursday, July 20 | BRAIN → STORMED
Good morning from New York. Yesterday was the third and final day of Brainstorm Tech. I interviewed Mike Cagney, CEO and founder of online lending and personal finance startup SoFi. My first question was about the company’s ... |
| 20.07.2017 | DTCP Invests in Dynamic Yield in $31m Series C Funding Round Alongside La Maison | NEW YORK---- July, 20, 2017---- Dynamic Yield, the industry’s leading personalization operating system, today announced the completion of its Series C round with the addition of two new investors, bringing the total raise to $31M. DTCP (Deu... |
| 20.07.2017 | Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M | Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Its new investors are DTCP (Deutsche Teleko... |
| 21.12.2016 | BVP Leads $22M Series C for Dynamic Yield | Machine learning startup Dynamic Yield has secured $22 million in Series C funding, according to an announcement on the company site. Vertex Ventures and ClalTech led the round with participation from Baidu, Global Founders Capital, Besseme... |
| 21.12.2016 | Term Sheet — Wednesday, December 21 | OPEN MIC
Good morning. Today I’m sharing your best macro and tech predictions for 2017.
Paid Content You can't secure what you can't see From ExtraHop
-“ Bond ETFs are not as safe nor liquid as advertised.”
-“Trump proves to be a moderate, ... |
| 21.12.2016 | Dynamic Yield Raises $22M in Series C Funding | Dynamic Yield, a NYC-based provider of a machine learning powered digital marketing platform, raised $22m in Series C funding.
The round was led by Vertex Ventures and ClalTech with participation from Baidu, Global Founders Capital, Besseme... |
| 21.12.2016 | Israeli-American AI marketing startup Dynamic Yield raises $22 million | Israeli-American company Dynamic Yield, a customer engagement platform that allows online businesses to personalize customer experiences, has raised $22 million in a Series C funding round. The new investment came from Vertex and ClalTech, ... |
| 21.12.2016 | Singapore: Vertex Ventures co-leads $22m Series C in Dynamic Yield | Premium
Israeli machine learning startup Dynamic Yield, which is based in New York, has secured a $22 million Series C funding round led by Vertex Ventures and ClalTech. The round also saw participation from Chinese Internet major Baidu and... |
| 20.12.2016 | Personalization company Dynamic Yield raises $22M and adds Baidu as an investor | Dynamic Yield, a company offering tools to help online businesses deliver personalized experiences, has raised $22 million in series C funding.
CEO Liad Agmon told me that he started Dynamic Yield (in 2011) because even existing personaliza... |
| 02.04.2016 | Deep learning will be huge — and here’s who will dominate it | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Artificial intelligence* is developing much faste... |
| 02.04.2016 | Deep learning will be huge — and here’s who will dominate it | Artificial intelligence* is developing much faster than we thought. Just last month, Google’s DeepMind AI beat Lee Sedol, a legendary Go player, at his own game in a defining moment for the industry. What enabled this win is a relatively ne... |
| 17.01.2016 | Startups: 5 steps to enterprise-grade data mining | Even for the smallest, leanest startup, bigger is better when it comes to data mining. The more data sources you have and the more data you can analyze, the better your conclusions — and the more successfully you can serve your specific cus... |
| 17.01.2016 | Startups: 5 steps to enterprise-grade data mining | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Even for the smallest, leanest startup, bigger is... |
| 18.11.2015 | 3 Israeli Startups Disrupting the Publishing Industry | It’s no surprise to hear that Israel is at the forefront of technology and innovation. And according to the user-generated content on Mapped in Israel, there are more than 1,500 tech startups currently operating in Israel. In other words, I... |
| 23.06.2014 | Dynamic Yield Closes $12M Series B Funding Round | Dynamic Yield, a New York, London and Tel-Aviv-based developer of a real-time website optimization and personalization platform, closed a $12m Series B funding round.
The round was led by Marker LLC, with participation from Bessemer Venture... |
| 20.06.2014 | Funding roundup - week ending 6/20/14 | Instacart, Saltside, Greycroft, Shasta, Algolia, ForgeRock, Puppet Labs, NIMBOXX, ProjectManager, Yo
Seed stage
Calm.com, an that provides mini-relaxation sessions, raised $578,000 from Launch fund, AngelList syndicate, Matt Mullenweg, and ... |
| 20.06.2014 | Dynamic Yield, A Tricksy Content Server, Raises $12.25 Million From Marker LLC | In an era where finely-tuned advertising efforts are on the rise and web organizations that don’t consist of underpaid college grads at Buzzfeed-esque puppy mills are waning, there is a movement afoot to create customized and A/B tested con... |
| 24.04.2013 | Dynamic Yield Secures $2M in Series A Funding | Dynamic Yield, a Tel-Aviv, Israel-based developer of real-time audience personalization software for online publishers and e-commerce websites, secured $2m in Series A funding.
The round was led by Bessemer Venture Partners, with participat... |
| 24.04.2013 | Dynamic Yield Secures $2M in Series A |
TEL AVIV, ISRAEL, Developer of real-time audience personalization software has secured $2 million in Series A funding led by Bessemer Venture Partners.
>> Click here for more funding data on Dynamic Yield
>> To export Dynami... |
| - | Как ведущая российская телеком компания продвигала экосистемные продукты с помощью персонализации? | Делая удобнее процесс поиска для пользователей, компания увеличила CTR Главной страницы сайта 193.5%.
0 Обсудить
10 просмотров
Компания, о которой пойдет речь в этом кейсе, давно перестала быть традиционным телеком-оператором, оказывающим т... |
| - | Personalization Processes Need Permanence to Thrive | Retailers need their personalization processes to grow up. Or rather, they need to load their technology stack, bolster organizational culture and promote internal commitment toward personalization effectiveness if they wish to foster a con... |
| - | Что такое A/B-тестирование и как провести его правильно. Урок 1 | Перед вами — гайд по A/B-тестированию, который расскажет, в чем разница между A/B-тестированием и мультивариативным тестированием, как проводить тесты структурировано и последовательно, и как понять, какой эксперимент стоит выбрать, чтобы в... |
| - | AI Personalization Platform Dynamic Yield Raises $32 Million in ‘Series D’ Round | Dynamic Yield, which describes itself as an “AI-powered omnichannel personalization engine,” said it raised $32 million in “Series D” funding led by Viola Growth, and with Union Tech Ventures also partnering on the deal.
The company said th... |
| - | Why Marketers Must Experiment with Customer Experience? | The customer experience (CX) is an important aspect of marketing strategies, as the customer is king, but the COVID-19 pandemic has forced businesses to reevaluate their customer experience initiatives with an aim to create an exceptional j... |
| - | Оптимизация конверсии: что такое, в чем ценность и как выбрать подходящую цель оптимизации | Урок 6 | Оптимизация конверсии — это довольно мощный инструмент, с которым, впрочем, можно заиграться — если все время не держать в уме правильно сформулированные задачи этой самой оптимизации.
0 Обсудить
7 просмотров
Автор английской версии: Гиди В... |
| - | Что такое A/B-тестирование и как провести его правильно | Урок 1 | Перед вами — гайд по A/B тестированию, который расскажет, в чем разница между A/B тестированием и мультивариативным тестированием, как проводить тесты структурировано и последовательно, и как понять, какой эксперимент стоит выбрать, чтобы в... |
| - | Атрибуция с помощью PPS в эру SKAN | Всем привет! Меня зовут Подольский Александр, и последние 8 лет я занимаюсь аналитикой. В этой заметке я хочу рассказать про такой старый инструмент, как опросы (а именно, опросы после покупки), который может оказаться очень полезным для ат... |
| - | eCommerce Benchmarks от Dynamic Yield — бесплатный инструмент для изучения KPI-метрик в digital-каналах | 0 Обсудить
Форум
41 просмотров
Новый инструмент eCommerce Benchmarks позволяет маркетологам сравнивать показатели конверсии с агрегированными обезличенными данными других компаний в разных категориях и по регионам (Америка, страны EMEA и AP... |
