DRINKS connects retailers, brands and marketplaces to the $250 billion alcohol market. Through the pioneering DRINKS Wine as a Service (WaaS) platform, the company brings adult beverages safely and conveniently to customers across the United States in 1-2 days.
DRINKS created a new way to build a direct relationship with consumers by opening up the beverage alcohol category for online shopping. The company’s WaaS platform allows any retailer, brand, or marketplace to launch its own ship-to-home wine program quickly and easily, enabling our partners — including Fortune 20 and industry-leading digital marketers — to reach 96% of adults in the U.S. DRINKS’ WaaS managed brands, Wine Insiders and Martha Stewart Wine Co., are the leaders in premium, affordable ship-to-home wine.
DRINKS powers this unique ecosystem with its patented DRINKS IQ technology, including the ability to customize merchandising and deliver unique recommendations and messaging for each shopper.
We are proud to work with top influencers and tastemakers coupled with high-quality wine producers from around the world. DRINKS’ data-driven wine sourcing engine delivers exceptional unit economics for WaaS partners, with private label packaging designs informed by machine learning and optimized for online consumer appeal.
DRINKS was named one of America’s Best Startup Employers by Forbes for the past two years, a top place to work by Built In LA for the last three years, and was recognized as the Most Innovative Retail Model by Modern Retail in 2020.
DRINKS created a new way to build a direct relationship with consumers by opening up the beverage alcohol category for online shopping. The company’s WaaS platform allows any retailer, brand, or marketplace to launch its own ship-to-home wine program quickly and easily, enabling our partners — including Fortune 20 and industry-leading digital marketers — to reach 96% of adults in the U.S. DRINKS’ WaaS managed brands, Wine Insiders and Martha Stewart Wine Co., are the leaders in premium, affordable ship-to-home wine.
DRINKS powers this unique ecosystem with its patented DRINKS IQ technology, including the ability to customize merchandising and deliver unique recommendations and messaging for each shopper.
We are proud to work with top influencers and tastemakers coupled with high-quality wine producers from around the world. DRINKS’ data-driven wine sourcing engine delivers exceptional unit economics for WaaS partners, with private label packaging designs informed by machine learning and optimized for online consumer appeal.
DRINKS was named one of America’s Best Startup Employers by Forbes for the past two years, a top place to work by Built In LA for the last three years, and was recognized as the Most Innovative Retail Model by Modern Retail in 2020.
Location: United States, California, Los Angeles
Employees: 51-200
Total raised: $15M
Founded date: 2013
Investors 2
| Date | Name | Website |
| - | Ed Roberto | eroberto.c... |
| - | NewRoad Ca... | newroadcp.... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 11.09.2018 | Series B | $15M | - |
Mentions in press and media 16
| Date | Title | Description |
| 08.12.2025 | Quince adds wine to assortment through partnership with Drinks | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Online retailer Quince has partnered with Drinks, an AI-powered SaaS platform, to offer a curated wine selection as part of its n... |
| 30.12.2024 | Winners Announced in the 14th Annual Best in Biz Awards | Winning entries showcase visionary innovation and cutting-edge applications of AI, exemplary workplace practices, and a continued focus on environmental responsibility NEW YORK, Dec. 30, 2024 /PRNewswire-PRWeb/ -- Best in Biz Awards, the on... |
| 27.03.2023 | Bright Cellars Adopts DRINKS on Shopify to Streamline Compliance and Scale Ecommerce Operations | By solving their regulatory technology needs, we’re enabling Bright Cellars to stay focused on customer experience and continue to help consumers find the wine they love. LOS ANGELES (PRWEB) March 27, 2023 Bright Cellars, the wine club for ... |
| 27.02.2023 | DRINKS and Shopify to Host Alcohol Ecommerce Panel at Vinexpo America | Drinks America | DRINKS By leveraging cutting-edge technologies on Shopify, merchants can better serve their customers across the country with easy, streamlined, and scalable technology platforms. LOS ANGELES (PRWEB) February 27, 2023 DRINKS, the online alc... |
| 17.01.2023 | DRINKS and Recharge to Exhibit State-of-the-Art Ecommerce Alcohol Technology with Shopify | DRINKS and Recharge at the 2023 DTC Wine Symposium We’re excited to unveil the next generation of beverage alcohol ecommerce and regulatory technology at the DTC Wine Symposium. LOS ANGELES (PRWEB) January 17, 2023 Online wine technology le... |
| 13.01.2023 | Wine Insiders Looks Back On 40 Years of Direct To Consumer Wine | Significant Milestone Comes On the Heels of Two Million Deliveries Across the USA LOS ANGELES (PRWEB) January 13, 2023 DRINKS, the leader in online alcohol, commemorates 40 years of Wine Insiders, the Internet's leading destination for prem... |
| 13.01.2023 | Wine Insiders Looks Back On 40 Years of Direct To Consumer Wine | Wine Insiders Looks Back On 40 Years of Direct To Consumer Wine Kicking off its next chapter, Wine Insiders will continue to demonstrate market leadership centered around innovation, providing customers with the best place to shop for wine ... |
| 11.08.2022 | DRINKS and Shopify Partner to Power the Next Era of Ecommerce For Wineries | DRINKS’ partnership with Shopify is a massive leap forward for tens of thousands of wineries and retailers who can now leverage DRINKS’ regulatory technology seamlessly within the world-class Shopify ecosystem. LOS ANGELES (PRWEB) August 11... |
| 02.06.2021 | DRINKS Expands Enterprise Leadership Team to Power Alcohol E-Commerce | |
| 07.12.2019 | Here’s Why Canned Wine Could Be the Next Spiked Seltzer | Bev’s canned rosé is a poolside alternative to glass bottles. Bev With summer 2019 being dubbed “White Claw” summer, the cannification of the alcohol industry seems inevitable. The trend, often attributed to Instagramming millennials, helpe... |
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