Sweet but never saccharine, Beauty Bakerie’s cute ‘butter wouldn’t melt’ aesthetic belies serious stay-put prowess. Consider this the ultimate guilt-free indulgence for all sweet-toothed beauty junkies. Created by Cashmere Nicole – a fledgling entrepreneur who strove to combine her artistic talents with her passion for make up – Beauty Bakerie, a Black-owned company is a testament to her personal vision and determination; proof that cosmetics can be both high-performance and playful, while representing her belief that ‘sweetness’ should be nurtured. To Cashmere, there is nothing wrong with having a sweet, gentle nature – it’s all about finding the perfect balance between ‘firm’ and ‘graceful’ – an ethos she so effortlessly upholds.
Beauty Bakerie was founded in 2011 by Breast Cancer survivor Cashmere, who strove to combine her artistic talents with her passion for makeup. Headquartered out of San Diego, the company has a team of 25 employees and has been recognized by top-tier publications to include Allure, Cosmopolitan, Essence, Forbes, Huffington Post, Teen Vogue as a 2016 Beauty Game Changer, Elle, Byrdie, Nylon, and Buzzfeed. In 2019, Glamour named Cashmere Nicole, "The New Age CEO" with a full feature.
Now sold in nearly 2,000 locations worldwide to include Ulta Beauty, Morphe, Target, Nordstrom, Boots UK & Selfridges, Beauty Bakerie is a rapidly growing cosmetics firm with a strong social media presence amassing over 1.2M across all channels.
Beauty Bakerie was founded in 2011 by Breast Cancer survivor Cashmere, who strove to combine her artistic talents with her passion for makeup. Headquartered out of San Diego, the company has a team of 25 employees and has been recognized by top-tier publications to include Allure, Cosmopolitan, Essence, Forbes, Huffington Post, Teen Vogue as a 2016 Beauty Game Changer, Elle, Byrdie, Nylon, and Buzzfeed. In 2019, Glamour named Cashmere Nicole, "The New Age CEO" with a full feature.
Now sold in nearly 2,000 locations worldwide to include Ulta Beauty, Morphe, Target, Nordstrom, Boots UK & Selfridges, Beauty Bakerie is a rapidly growing cosmetics firm with a strong social media presence amassing over 1.2M across all channels.
Location: United States, California, San Diego
Employees: 11-50
Total raised: $3M
Founded date: 2011
Investors 3
Funding Rounds 1
| Date | Series | Amount | Investors |
| 16.10.2017 | Seed | $3M | Unilever V... |
Mentions in press and media 5
| Date | Title | Description |
| 30.09.2021 | HubSpot : The Ultimate Guide to Brand Awareness | Have you ever heard people refer to themselves as "Apple people," "Nike people," or "Trader Joe's" people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase hab... |
| 07.05.2020 | Why the Motto 'Better Not Bitter' Changed Everything for Beauty Bakerie Founder Cashmere Nicole | May 7, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. A feature interview on Beyoncé’s website gave Beauty Bakerie founder and CEO Cashmere Nicole the push she needed to expand her beauty brand, but Nicole’s ... |
| 02.11.2017 | Term Sheet — Thursday, November 2 | SKY HIGH Good morning, Term Sheet readers. Paid Content What you need to know about growing cyberattacks From ExtraHop HOLD THE CHAMPAGNE: HelloFresh, the Germany-based meal kit company, made its market debut, and it wasn’t horrible. In fac... |
| 16.10.2017 | Beauty Bakerie Finds $3M In Seed From Unilever | San Diego-based beauty brand Beauty Bakerie, a developer of cosmetics aimed at Millennials, has raised $3M in a seed funding. The funding was led by Unilever Ventures. Beauty Bakerie was founded by CEO Cashmere Nicole, who founded the brand... |
| 13.10.2017 | Term Sheet — Friday, October 13 | SECRETS & MONEY Happy Friday, Term Sheet readers. Paid Content You can't secure what you can't see From ExtraHop Outcome installs video screens in doctors’ offices and charges pharmaceutical companies to run ads on them aimed at patient... |